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Proton e.MAS 7 Gains Over 2,500 Bookings Within First 10 Days Of Launch

A promising start in Malaysia's EV market.

Cover image via Proton

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Proton's first all-electric vehicle, the e.MAS 7, has already garnered over 2,500 bookings since its launch on 16 December

This strong early interest suggests the e.MAS 7 could become a leading EV in Malaysia in 2025, giving established rivals a run for their money.

PRO-NET chief executive officer Zhang Qiang expressed his enthusiasm about the positive reception, highlighting the car's innovative features and value proposition for those looking to switch to electric driving. PRO-NET is a subsidiary of Proton.

"The enthusiasm Malaysians have shown for the Proton e.MAS 7 highlights their readiness to embrace sustainable mobility. Combining innovative features with exceptional value, the Proton e.MAS 7 is designed to be the ideal choice for those looking to electrify their journeys. This EV represents a significant step forward, not only for Proton but also for Malaysia's green automotive future," Zhang said in a statement on Proton's website.

Image via Proton

The e.MAS 7 offers a compelling package, including a launch rebate of RM4,000 for the first 3,000 customers

This brings the vehicle's price down to RM105,800 for the Prime variant and RM119,800 for the Premium.

Beyond the price incentive, buyers also benefit from an exclusive package worth up to RM8,000, including a free home charger, V2L adapter, and five years of unlimited Internet data.

Adding to the appeal is the robust warranty, which covers the vehicle for six years with unlimited mileage, and the high-voltage battery, motor, and controllers for eight years or 160,000km.

Image via New Straits Times

PRO-NET has also confirmed a battery health guarantee for the Proton e.MAS 7

Replacements are offered if the battery's capacity drops below 70%, matching the standards set by Tesla and BYD.

With deliveries expected to begin in early 2025, the e.MAS 7 is poised to make a significant impact on Malaysia's growing EV landscape.

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