TikTok Is Back In The US... And It's Thanks To Trump

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Just a day before his inauguration, the president-elect announced plans to delay the ban on the app, despite having previously championed its removal over national security concerns.

Trump's announcement on Truth Social assured businesses that they would not face penalties for continuing to support TikTok, signalling a possible deal that would see an American company acquire a 50% stake in the platform.

Hours later, TikTok restored access to existing US users, though it remains unavailable in app stores.

Users logging in were greeted with a new message that read, "Welcome back! Thanks for your patience and support. As a result of President Trump's efforts, TikTok is back in the US! You can continue to create, share, and discover all the things you love on TikTok."

This reversal highlights Trump’s shifting relationship with Big Tech.

While his first term was marked by hostility towards Silicon Valley, his return to the White House is being met with increasing support from industry leaders.

"We are grateful and pleased to have the support of a president who truly understands our platform — one who has used TikTok to express his own thoughts and perspectives, connecting with the world and generating more than 60 billion views of his content in the process," Shou said.

Meanwhile, executives like Mark Zuckerberg, Jeff Bezos, and Elon Musk have softened their criticism of Trump, with Meta even rolling back content moderation policies in favour of "free speech".

As Trump prepares to take office, his newfound alliance with tech giants suggests that TikTok's fate may just be the first of many digital policy shifts under his administration.