Former CEO Of Food Delivery Company That Made RM6 Million Now Works As A Rider

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A Malaysian entrepreneur who once led a food delivery platform that generated millions in profit is now working as a food delivery rider after his company collapsed

Indera Aria Wee Jeeny, 40, founded the local food-ordering and delivery platform ODA Malaysia in October 2019 and quickly grew it into one of the biggest players across Kelantan, Terengganu, and Kedah.

At its peak, the company managed around 3,000 active riders in the East Coast region, recording profits of up to RM6 million, reported Harian Metro.

The company also operated as a strategic partner under the Malaysia Digital Economy Corporation (MDEC).

According to Harian Metro, Indera said the company's fortunes changed dramatically from January 2021 onwards.

He claimed the business suffered major losses after a company Internet Protocol (IP) address was allegedly sold to a competitor by an individual for personal gain.

The incident reportedly triggered a sharp decline in revenue, with profits falling from millions of ringgit to between RM40,000 and RM80,000 before the company eventually collapsed.

As the business struggled to survive, Indera said he began selling off his personal assets to ensure employees continued to receive their salaries.

The father of two said life became extremely difficult after the business failed

"It was not easy to get back up because when I first fell, I even had to dig for coins to buy food… I also had to walk long distances because I had no transport," he told Harian Metro.

Beyond the financial hardship, he also noticed changes in how people around him treated him.

"At that time, I began to notice changes in people around me, especially those who were once close but started to distance themselves, possibly because they feared I would ask to borrow money.

"It was painful because when I was doing well, I had helped them."

Indera said the experience forced him to accept a new reality and reflect on the challenges he was facing.

There were moments when he nearly gave up on rebuilding his life

However, he said a conversation with one of his former riders gave him a different perspective.

The rider had earned only RM20 that day but was genuinely happy because it was enough to buy food for his child.

"Those words gave me motivation and hope to rise again," said Indera.

Today, he delivers food and helps strangers he meets along the way

Indera now works independently as a food delivery rider while also running small errands for customers, purchasing items on their behalf for fees ranging between RM5 and RM10.

He said his experiences have made him more determined to help others facing hardship.

While completing deliveries, he often stops to assist people dealing with vehicle problems such as flat tyres or dead batteries.

According to him, he once encountered a family that had not eaten for two weeks.

"I have been at the bottom and lost hope, so I do not want others to feel the same," he said.

Despite everything he has gone through, Indera views the collapse of his business as a lesson rather than the end of his entrepreneurial journey.

"I am also determined to rise again as a successful entrepreneur and create job opportunities, so I can help more people out there."

For now, the former CEO who once oversaw thousands of riders is back on the road himself, but he says he has not given up on building another business from the ground up.