Local four-member girl group Dolla has become the latest Malaysian artistes to grace a billboard in Times Square, New York City
According to a press release by Universal Music Malaysia, the singers recently made an appearance on Spotify's New York Times Square Billboard in the US.
Dolla — consisting of members Sabronzo, Tabby, Syasya, and Angel — was given the honour of appearing on the billboard as they were picked to represent Malaysian singers in the streaming platform's EQUAL campaign.
"EQUAL is a global programme by Spotify which aims to foster equity for women in audio and nurturing equity by highlighting female artists around the world," the press release said.
"There are currently 35 local EQUAL playlists covering artists from over 50 countries — with Dolla being on the cover as a representative from EQUAL Malaysia and Singapore's playlists."
In a video showing the billboard, a tagline that reads 'Women at full volume' can be seen before Dolla's appearance
They are joined by Filipino songstress Kiana V and Thai songstress Earth Patravee on the billboard.
"Words just cannot express how we feel right now. This is such a huge honour for a newly formed vocal group like us and we hope we can continue to live up to the expectations of our fans," Sabronzo said on behalf of the group.
Debuted in 2019, Dolla is the third Malaysian act to grace the billboard in Times Square after soloists Yuna and Layla Sania
The four-member girl group debuted with their hit single Dolla Makes You Wanna. In 2020, they released an English version of their second single Watch Me Glow.
"Impikan (Dolla's second Malay-language single) had a million views on YouTube in less than two weeks and gained widespread media attention locally and internationally as well within the [Southeast Asia] region and Korea," Universal Music Malaysia said.
After fans found out about Dolla's latest milestone, thousands of them celebrated on social media by posting photos of Dolla displayed on the billboard in Times Square.
The #DollaMakeMalaysiaProud hashtag trended on Twitter for a while today, 22 September.
At the time of writing, a tweet with photos of Dolla in their early days and the billboard garnered over 700 likes.
Check out what happened when Fly FM interviewed the girls on their awesome NYC billboard:
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