In an effort to raise funds for frontliners, Media Prima Audio (MPA) will be hosting Program Amal COVAiD #BaikSemula, a virtual charity event featuring some of Malaysia's most popular artists
MPA, the recently rebranded radio platform of Media Prima Berhad, will be spearheading the group's initiative to raise funds for the Media Prima-NSTP Humanitarian Fund through this event.
Led by Hot FM, together with Buletin FM, Fly FM, 8 FM, and Media Prima Berhad's other platforms, these funds will be used to help frontliners in their battle against COVID-19. Donations received will be used to buy medical equipment and food, as well as daily essentials for those affected during the pandemic.
The artist lineup includes familiar names like Dato' Sri Siti Nurhaliza, Misha Omar, Dayang Nurfaizah, Jaclyn Victor, Naim Daniel, Shila Amzah, as well as popular bands like Hujan and Bunkface
Throughout the 24-hour virtual event, over 30 of Malaysia's top artists will be performing from home, encouraging the public to stay home, enjoy the show, and help raise funds for a greater cause.
Besides all the musical performances, you can also look forward to other entertaining segments, featuring celebrity fitness coach Jordan Yeoh, as well as motivational talks by Ustaz Elyas Ismail.
You can tune in to Program Amal COVAiD #BaikSemula on Hot FM's YouTube channel, Hot TV, on 4 September starting at 12am
"We would like to thank our frontliners for their sacrifice in the fight against COVID-19," said MPA's chief executive officer, Nazri Noran.
"What they have done is admirable for us and for the country, and now it is time for us to show our utmost gratitude and continued support towards our amazing frontliners through Program Amal COVAiD #BaikSemula.
"Hence, it would be great if our fellow Malaysians could donate for this cause. Let's unite in the spirit of BAIK SEMULA."
If you would like to donate to the cause, you may do so through online banking or depositing to the Media Prima-NSTP Humanitarian Fund
To find out more about the Program Amal COVAiD #BaikSemula virtual charity event, visit Hot FM's Facebook Page