Enjoy Free French Beer, Immerse Yourself In Parisian Flair & More At This Event In KL

An elegant evening awaits at this charming Parisian-inspired street.

Cover image via SAYS

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This Spotlight story is sponsored by 1664 Blanc. 

2022 is coming to an end, and this can only mean one thing — it's time to celebrate the year-end and usher in 2023!

From gatherings to excursions, friends and families will undoubtedly find the time to come together to celebrate the last few moments of the year. There's nothing better than this. <3

On the lookout for ways to celebrate the end of 2022? Enter Rue 1664, a charming Parisian-inspired street at Pavilion KL, Bukit Bintang.

Organised by the brand behind one-of-a-kind French premium wheat beer, 1664 Blanc, Rue 1664 brings elegance, art, and the beauty of Paris all in one beautiful setting. That's right, 1664 Blanc is bringing Paris to you!

One thing to know is that Rue 1664 is an event like no other. It celebrates the French spirit — joie de vivre (joy of living) — exactly what 1664 Blanc strives for — bringing an elegant, unforgettable evening with friends to embrace the good French taste. Enjoy a sip of French brew and be serenaded with music, live performances, art workshops, and more, with a touch of playful elegance.

Happening from now until 2 January 2023, Rue 1664 is definitely an event you'll not want to miss.

Here's what you can expect from Rue 1664 from the moment you set foot on the street:

1. Marvel at the street's Arc De Blanc, a mighty and gorgeous entrance arch that features a Parisian garden

Image via SAYS

Your journey at Rue 1664 begins here, where you'll see a French Bulldog monument — 1664 Blanc's mascot — under the arch surrounded by blooming flowers inspired by the recent art collaboration with French artist, Michaël Cailloux.

2. Step into Café La Rue 1664, a quintessential showstopper that will transport you to the charming streets of Paris

Image via SAYS

If you were already impressed with the majestic Arc De Blanc, boy, are you in for more surprises.

Image via SAYS

Café La Rue 1664 is a charming French bistro with plenty of photo-worthy spots. There is also a built-in Photo ATM for you to send your photos to your smartphone on the spot.

3. Catch up with your loved ones as you listen to live performances and partake in fancy art workshops at the L'Atelier 1664

L'Atelier 1664 is a pop-up lounge filled with blue and white decor. Here, you can enjoy a complimentary 1664 Blanc or 1664 Rosé while being serenaded with music and live performances.

There are various gorgeous corners to explore at L'Atelier 1664, such as the Blue Bottle wall, structures of life-size flowers, a bar, and of course, the monument of the French bulldog mascot.

Image via SAYS

Don't miss out on the various art workshops available near the Blue Bottle wall as well. 1664 Blanc will be organising a fluid pouring art session, a tote bag workshop, and a 1664 cocktail-making session. There are two sessions for these art workshops — 1pm to 3pm and 3pm to 5pm — every weekend and on public holidays.

Wait, there's more. There will also be a Blue Hour happening every Wednesday to Sunday at the L'Atelier 1664 from 6pm to 9pm, where you can sip on 1664 cocktails exclusively available at L'Atelier 1664 only and catch live performances and special appearances by artists and influencers!

Image via SAYS

If there's one thing the French are known for, it's their impeccable good taste. Little wonder 1664 Blanc remains a popular beer, not just in Malaysia, but all over the world.

Image via SAYS

Inspired by the French spirit of seeking great taste, 1664 Blanc is truly one of a kind, and for good reason: it has a delicious yet light and aromatic taste profile with a delicate hint of citrus served in an eye-catching iconic blue bottle.

Meanwhile, for those who prefer something lighter and fruitier, they will enjoy the 1664 Rosé, which features a light and refreshing taste profile with a twist of raspberry.

No matter which of these wheat beers you prefer, they aim to provide a good, memorable taste that will elevate your drinking moments with your friends and family. As the brand puts it, "It's good taste with a twist."

Rue 1664 will be around until 2 January 2023, so bring your family and friends over to the event at Pavilion KL in Bukit Bintang today! You can also RSVP here.

You can Like and Follow 1664 Blanc's Facebook and Instagram pages today for the latest updates.  #GoodTasteWithATwist #Rue1664

As a reminder, the legal drinking age in Malaysia is 21 years old. That means you need to be 21 and non-Muslim in order to buy and consume alcohol. Remember to always drink responsibly and in moderation. Don't drink and drive. If you plan to drink, try carpooling with a friend who isn't drinking or catch a cab instead of driving. #CelebrateResponsibly

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