Clear Coca-Cola Will Be Available In FamilyMart Outlets In Malaysia Next Month
Looks like water, but it's not water.
Apparently making drinks that look but don't taste like water is currently the in-thing among beverage manufacturers
Transparent milk tea and colourless coffee, just to name a few.
The latest company to cash in on the craze for clear drinks is a Fortune 500 conglomerate.
We're of course talking about Coca-Cola.
Coca-Cola first launched the clear Coke in Japan in June, priced at 140 yen (around RM5) for a 500ml bottle and 115 yen (around RM4) for a 280ml bottle.
The drink was introduced to Singaporeans later that month.
What about Malaysia? Well, here's the good news: The see-through drink will be available early August at all FamilyMart outlets!
It will retail at a price of RM8.49 for a 500ml bottle. The beverage is part of the convenience store's "Summer Fun & Fresh" range of products.
Some netizens have pointed out that the drink is available in selected Jaya Grocer stores as well.
According to media reports, the idea for a clear Coke was conceived in Japan and the company's US headquarters spent a year developing it
The company had to do away with a caramel ingredient, which stripped the beverage of its signature brown-ish shade.
Kotaku revealed that over 50 samples were tested and Coca-Cola eventually settled on a zero calorie version of the fizzy drink with a splash of lemon.