Here's How Ample Couture Is Redefining Malaysian Fashion Through Creativity And Community
From a small online business to a leading name in Malaysian fashion, Ample Couture has redefined how fashion is experienced.
By Jeremy Ng — 23 Nov 2024, 09:57 AM
Ample Couture is the brainchild of Roy Choy and his wife Yan, who transformed their shared love for fashion into a platform that empowers individuals to express themselves through style
Yan, now the Fashion Director, was inspired to start the business when she struggled to find high-quality, stylish clothes that matched her unique preferences in Malaysia.
What began as a side project sourcing unique pieces for her friends quickly turned into a thriving fashion business. Today, Yan oversees the brand's designs, procurement, and visual direction, ensuring each piece reflects Ample Couture's dedication to quality and individuality. Roy, the CEO, has played a critical role in scaling the brand, building its operations and strategy to position it as a market leader.
Since its inception in 2012, Ample Couture has grown into a team of nearly 50 employees. The brand initially gained popularity through online live-streaming sales, where it showcased a wide range of fashion, accessories, shoes, and bags. Over time, its offerings expanded to include beauty, skincare, and wellness products, creating a complete lifestyle experience for its customers.
This year, Ample Couture opened its first-ever physical store at Trion KL, a vibrant commercial hub with high foot traffic and modern infrastructure
Spanning 1,334 square feet, the store combines chic interiors with an extensive selection of trendy outfits, from elegant office wear to romantic casual pieces.
Beyond retail, Ample Couture is committed to empowering local designers and fashion enthusiasts through its Ample Couture Spirit (ACS) programme
This collaborative platform allows aspiring designers to bring their creative visions to life without the financial burden of production costs.
Participants can:
- Showcase their talent: Share their designs with Ample Couture's broad audience.
- Collaborate: Work alongside other creatives to refine and elevate ideas.
Through ACS, Ample Couture aims to create opportunities for budding designers to shine while fostering a community of creativity and innovation.
This December, Ample Couture will host its second annual ASPIRIT Fashion Show 2024 at the MDMT Ballroom
Watch this video below for a recap of Ample Couture's fashion show from last year:
The event will showcase its latest designs, featuring top models from the Amber Chia Academy and professional styling by One Hair Academy.
This runway event is more than just a showcase of clothing — it's a celebration of the brand’s mission to inspire confidence and creativity in everyone it touches.
All in all, Ample Couture isn't just about selling clothes. It's about creating a platform where dreams are realised and style becomes a form of self-expression.
With a focus on empowering designers, enhancing customer experiences, and building a community, the brand is poised to continue shaping the future of fashion in Malaysia and beyond.
Visit Ample Couture at Trion KL or explore its journey online to discover how it’s making fashion more meaningful, personal, and inspiring
