What Good Can 28 Goats Bring To Poor Families? A Lot More Than Just Mutton And Milk
Sometimes all it takes is a goat to help an underprivileged family. Because you don't need to wear a mask to 'Beeehhh a Hero!', sometimes all you can do is have their back.
Earlier this year in March, Forefront International, a local creative group, initiated its Beeehhh a Hero! campaign through which they donated RM8,400 to World Vision Malaysia. A sum that's being used to sponsor 28 goats, in keeping up with the year of the goat.
The goats were donated to the families in need in Sabah and India to help make these underprivileged families self-sufficient
"While we witnessed a rewarding 2014, we are aware of the less fortunate communities globally in need of sustainable forms of donation.
The milk produced by these goats can feed these families and generate a steady stream of income for them," said Darien Mah, CEO, Forefront International.
But why goats, you ask?
Well, first things first, not only are goats valued for what they produce, they can also be used for clearing brush, when properly managed. And just for the kicks, here are 6 more reasons:
1. Goats are extremely social and responds well to human attention
2. Goats not only can survive in many climates, unlike other large domestic animals; they utilise a wider variety of plants than either a sheep or cow
3. Given a diet of good hay or adequate pasture, supplemented with grain and water, the dairy goat can provide her owner with a 10th of her body weight (or even more) in milk each day
4. Not only can goats produce substantial quantities of milk (which in itself offers a tremendously varied list of products), but they are an excellent source of meat (considered an important food source)
5. Goats can even offer a source of transportation! They are ideal for carrying supplies, and can handle any terrain with great agility.
6. All in all, goats are unique, fascinating, resourceful, hardy, intelligent, inquisitive, entertaining, sociable and extremely useful animals. So... why not goats?
When an organisation gives back to the community in a sustainable manner, people listen and watch. Forefront released a quirky and fun video on 22 May highlighting their 'Beeehhh a Hero!' campaign, an interactive initiative that incorporated 3 C's:
2. Care: Subsequently, this sips into discerning the core aspects of collaboration, support and consecutively, a collective effort that bring hearts, minds and hands together.
3. Competence: From the ideation process all the way through it's execution, a remarkable amount of dedication was utilised whilst staunch assurance that held to the fundamental key message remained in tact and that is; the simple ways to touch lives.