[PHOTOS] Dog Shelter Uses Creative 'Muttbombing' Tactic For Dogs Looking For A Home
Dallas Pets Alive! photobombs Instagram users with real dogs up for adoption.
By Sadho Ram — 16 Feb 2014, 07:50 PM — Updated almost 11 years ago
No matter where you stand on its rise to cultural prominence, there's no denying the power of the selfie
Whether a sign of the new narcissism, a new art form or simply just a new way to say "hello, this is me," the pose is an Instagram staple and it's about time someone found a way to use it for the power of good.
DallasPetsAlive and their "Mutt Bombing" Project is by far one of the best marketing/Instagram campaigns we have seen from a shelter, let alone any organization
Mutt Bombing is similar to photo bombing. It happens when someone (in this case a dog) gets into your photo without you realizing it.
The campaign was created by the agency Dieste to try and show people a different side of the dogs that have often been left behind by their previous owners
Apart from the unexpected presence of a cute little four-legged friend, each picture also comes with a comment voiced as if the dog were introducing itself
Not only that, but it often has something to say about a particular pose, or location choice of the selfie that has just been taken
Besides being a fun way to raise awareness for animal shelters and adoption, it's also a lesson for selfie addicts on how the presence of a dog makes you look like waaaay less of a self-absorbed twit.
Dallas Pets Alive pulls dogs that are on Dallas Animal Services’ euthanasia list. Here are some more Muttbombing photos:
