This Final Fantasy Character Is The New Face For Louis Vuitton. Love It Or Hate It?
She's more pixel than person.
By John Lim — 30 Dec 2015, 02:53 PM
French fashion house Louis Vuitton (LV) has enlisted a new model for its latest campaign. Sporting a bright pink hairdo, her name is Lightning - a video game character from the famous series Final Fantasy.
French fashion house Louis Vuitton is bringing the console to your closet in its latest advertising campaign.
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Lightning, as she’s called, is a recurring character in Square Enix’s Final Fantasy series and the star of her own title, Lightning Returns: Final Fantasy XIII.
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The brand's creative director Nicolas Ghesquiere took to Instagram to introduce the heroine striking various poses while modeling the brand's latest collection
The brand's creative director Nicolas Ghesquiere has unveiled the face of its Spring-Summer 2016 campaign and it's none other than Lightning, a character from the hugely successful video game franchise Final Fantasy.
cnn.comAside from a series of promo shots, there's also a short promo video showing Lightning flaunting the new LV collection.
The move comes as no surprise because Ghesquiere's spring collection for the brand is heavily influenced by manga and anime
Louis Vuitton’s Sping-Summer 2016 fashion show had numerous references to Virtual Reality, anime, sci-fi and Minecraft, and many of the designs were inspired by heroines from video games.
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The brand also enlisted the help of Square Enix artist and designer Tetsuya Nomura who helped with the creation of visuals and animations.
Believe it or not, this is actually not the first time Final Fantasy characters have been tapped for their gamer fashion. In 2012, Lightning and her fellow friends were cast for a Prada campaign.
Prada’s Spring 2012 runway show had a very sporty theme—the clothes and especially the shoes looked golf-inspired. As part of the “Final Fantasy” series’ 25th anniversary, a cast of characters, including Lightning, Noel and Snow, trade their usual outfits for Prada.