Gigi Coffee Supports Local Athletes & Everyday M'sians With 'Greatness In You' Campaign
A cup that inspires you to reach your full potential!
By Khirthnadhevi Kumar — 24 Jul 2024, 01:52 PM
Love cheering on your fave athletes and watching them compete on the big stage?
Local coffee brand Gigi Coffee is all about supporting Malaysian athletes, and they're here to do more than serve your daily caffeine fix, hehe!
Their new 'Greatness in You' campaign aims to inspire Malaysians to recognise and unlock their own potential by drawing from the incredible journeys of local athletes. With lots of exciting sporting events lined up, Gigi Coffee wants to remind us that greatness extends beyond medals alone.
At the heart of this campaign, Gigi Coffee wants to shine a spotlight on rising athletes in Malaysia
These athletes are living proof that with the right mindset, anything is possible.
Check out the video below highlighting the dedication and perseverance of these sports stars:
Ultimately, the message of the 'Greatness in You' campaign isn't just for athletes — it's for everyone
Whether you're aiming to hit personal milestones, overcome obstacles, or just do your best in everyday life, Gigi Coffee wants to inspire you to believe in yourself and be a part of your journey to greatness. <3
Beyond the campaign, Gigi Coffee is engaging with the community through their app, offering rewards and updates to make your everyday cup of coffee more rewarding. You can download the app from the App Store or the Google Play.
Here's a closer look at what's in store:
One exciting feature in the app is Draw Your Everyday Greatness, where customers can check in daily and enter a pool of exciting Lucky Draw Prizes, with one member winning every day. Prizes range from small treats to big rewards, making each check-in a chance to win something special.
Plus, as part of this activation, customers can earn a free one-month coffee pass (Gigi's coffee subscription-based service), giving them even more motivation to participate.
Another in-app activation is Find Your Greatness, where customers can unlock their favourite Athlete's Drinks for a boost of inspiration. By collecting points from 'Draw Your Everyday Greatness' or making purchases, customers can unlock vouchers to try these exclusive drinks.
There's also the Road To Greatness challenge, designed to encourage an active lifestyle. As you burn calories, you'll move through different tiers: Low (1,000 calories), Medium (3,000 calories), and High (5,000 calories). Each tier unlocks a variety of rewards, including health supplements, fitness classes, special event passes, and more. This activation is running now to 31 August and is open to all customers.Join the movement and don't forget to share your stories with Gigi Coffee using the hashtag #GreatnessInYou.
Whatchu waiting for? Get inspired, share your journey, and discover the greatness within you with Gigi Coffee today!
For more information, visit Gigi Coffee's official website or Instagram.
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