The Evolution Of #Thirst And What To Expect
Thirst has come a long way since its Godskitchen Boombox installation in 2010. See the #Thirst evolution and what to expect this year!
By Melody Oei — 09 Dec 2013, 03:52 PM — Updated over 10 years ago
The Evolution Of Thirst: It Started With The Infamous Godskitchen Boombox Installation In 2010
It’s a massive, glorified edifice that housed the DJs and projected real time visuals on its surface, of which the likes of headliners Chuckie, Sander van Doorn, and Richard Durand, along with locals Goldfish & Blink (a Thirst staple now) and Joey G, had the once in a lifetime opportunity to play in.
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This was apparent from the very beginning with Thirst 2010 – the infamous Godskitchen Boombox installation was brought down to Kuala Lumpur, the only country in this region to receive such an honour. Designed by the founders of Parisian design collective 1024, the structure was 16 metres wide, 8 metres high, and 6 metres deep.
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#Thirst2011 Saw Tiësto Playing In A Trippy Feast For The Eyes That Was Projected Onto 5-Metre Tall Structures
Combining the latest in motion and video-mapping technology, a trippy feast for the eyes was projected onto the 5-metre tall structures that dominated Thirst 2011’s skyline. On a smaller scale, the Heineken Infinity Bar was also erected, acting as sort of a futuristic arch that illuminated the darkness.
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While Tiësto was the only international act of the night – also as big as you can get when holding an EDM fest – Malaysian DJs XU, Bryan Burger, Phil K Lee, DJ Gabriel, and fan favourite DJ Blink all had the chance to prove that they, too, can incite a festival-worth of people to euphoria.
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#Thirst2012 Diversified And Brought Above & Beyond and Avicii Onto The Main Stage While Justice, Gesaffelstein And Brodinski Worked The Second
2012's edition one-upped the previous 2 years by several notches. For one, they diversified considerably: The 2 stages were divided by genres, the main stage saw the likes of Avicii and Above & Beyond while the second stage was home to French geniuses Justice, Gesaffelstein, and Brodinski!
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Who would have thought that Malaysia would be graced by them playing on a festival scale. Then there was the massive 52-feet flowery structure called Wish by Robert James Buchholz, which lights corresponded with the amount of decibels from the banging music. Famous party photographer Rukes was commissioned to immortalise the moments made there too, giving further international credence to what was already globally recognised.
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Heineken #Thirst2013 Is Dead Set To Elevate Their Status As Malaysia's Premiere EDM Festival To The Next Level
Come Saturday 14 December ’13, Thirst is dead set to elevate their status as Malaysia’s premiere EDM festival to the next level. With the likes of David Guetta, Afrojack, Nervo, W&W, Example + DJ Wire, Madeon, and R3hab, you can already expect the very best on the artiste front. As for the installations this year, rest assured that the bar will definitely be raised.
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#Thirst2013 Will Also See A New Heineken Club Bottle That Features A 2-Colour UV Ink Printing Process
With Heineken’s playground being the bars and clubs of big cities around the world, graphic designer Matt W. Moore has made the new Heineken Club Bottle which was
launched to the design industry at the Magazzini hub space at Milan Design Week 2013.
thirst.com.my
The new origami-inspired aluminum Club bottle features an innovative 2-colour UV ink printing process and is set to succeed Heineken's award winning STR bottle. Check out the new Heineken Club Bottle at #Thirst2013.
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#Heinesuites, Influenced By The Origami Theme, That Features A Private Suite With Viewing Deck Are All Sold Out!
The #Heinesuites has evolved from the previous #Heinekebana and is all sold out for Heineken Thirst 2013.
Image via akamaihd.net