HSBC Malaysia Rings In CNY With Prosperity Rice & Prosperity Water For Premier Customers
Rooted in Chinese tradition, rice and water hold deep symbolic significance.
By Khirthnadhevi Kumar — 08 Jan 2025, 10:54 AM
Over the years HSBC has continued its tradition of giving its customers uniquely designed lai-see or hong-bao packets, that is much sought after during Chinese New Year as a symbol of good fortune and well-being for generations of families
This year is no different as HSBC continues its much-loved tradition, and in addition to this HSBC Malaysia has also designed specially curated Prosperity Rice and Prosperity Water for its HSBC Premier customers to usher in the year of the Snake with great fortune.
Linda Yip, Country Head of Wealth and Personal Banking at HSBC Malaysia, shared, "At HSBC, we are committed to putting our customers at the heart of everything we do. This Chinese New Year, we are building on meaningful traditions with our valued HSBC Premier customers for them to share with their family during the celebration.
"The Prosperity Rice and Prosperity Water embodies continued prosperity, happiness, and good fortune throughout the year and for generations to come. This is one of our many ways to thank our customers who have placed their trust in us and we look forward to supporting their journey towards continued prosperity," said Yip.
In Chinese tradition, rice and water are powerful symbols of abundance and well-being
Rice represents wealth, growth, and good fortune, while water symbolises positive energy, nurtures wealth, and ensures harmony and continuity. These elements deeply resonate with HSBC's Chinese name, Way Foong.
Way signifies the flow of water, symbolising the accumulation of wealth and vitality, while Foong refers to the harvest of the finest crops, representing health, prosperity, and success in all areas of life.
Together, Prosperity Rice and Prosperity Water embody the spirit of Way Foong, reflecting HSBC Malaysia's heartfelt wishes for health, success, and enduring prosperity for its valued customers.
In conjunction with the celebration of the Chinese New Year, HSBC Malaysia is running a series of campaigns exclusively for HSBC Premier and HSBC Premier Elite customers
Customers will get rewarded with special rates and gifts ranging from Bose speakers to Apple gadgets gift vouchers when they subscribe to deposits, mortgage, or wealth management solutions with HSBC.
Learn more about these campaigns here, and make your festive season truly rewarding with HSBC's unique touch of prosperity
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