Wanna Smash Beauty Standards? We Are On A Search For Inclusive Beauty Ambassadors In M'sia
Selected ambassadors will get a chance to be featured on the big screen in Kuala Lumpur! :O
By Imelda Priveta — 31 May 2023, 05:41 PM
Gaisss, we are collaborating with Seismik, JUICE, and Mashable Southeast Asia to promote inclusivity in the beauty industry. Yay! :D
Together, we are launching a nationwide search for inclusive beauty ambassadors, seeking individuals who embody and celebrate diversity in all its forms.
The casting call is open to Malaysians of all ages, genders, skin tones and textures, body types and heights, and ethnicities. <3
Even those with skin conditions, medical conditions, disabilities, and so forth are encouraged and welcome to share their stories too.
If you have not applied, what are you waiting for? Sign up here!
In recent years, the beauty industry has made strides towards inclusivity, recognising the importance of representing and empowering people from all backgrounds, races, genders, and abilities
This joint initiative aims to further accelerate this positive change by providing a platform for everyday Malaysians who are ready to challenge traditional, and outdated, beauty standards.
The nationwide search will run from now until 10 June.
Participants will have the opportunity to showcase their unique perspectives on beauty, share their personal stories, express their vision for a more inclusive industry, and be part of the movement.
What's even more exciting is that the selected inclusive ambassadors will also get a chance to be on a billboard in Kuala Lumpur!
Apart from that, they will also be featured on SAYS, Seismik, JUICE, and Mashable Southeast Asia through interviews, photos, videos, and more.
Leading the campaign is our very own in-house influencer, SAYS Video Lead, and inclusive beauty advocate, Nandini Balakrishnan
"Inclusive beauty is the antithesis of archaic beauty standards that continue to harm and confine people to society-approved boxes," shares Nandini.
She hopes that this campaign can spark important conversations and active changes that will make all spaces truly inclusive and representative of reality.
Watch Nandini’s video on inclusive beauty here:
In line with our motto that 'Inclusive Beauty' is for everyone, we have also launched a dedicated immersive landing page for the ground-breaking campaign
This platform will serve as a hub for engaging content, including exclusive interviews with industry experts, thought-provoking articles on inclusivity in beauty, captivating videos, and much more.
You will have the opportunity to explore diverse perspectives, gain insights, and discover the latest trends and innovations in the beauty and fashion industry. Woohoo!
The campaign aims to foster a sense of community, where individuals can connect, learn, and celebrate the power of inclusivity.
Sounds like something you would enjoy? Go check out the landing page here.
Laila Zain, the Head of the English Network at REV Media Group also shared her excitement for the 'Inclusive Beauty' campaign
"We are excited to create a space where people can come together to celebrate and appreciate beauty in every individual.
"We're not talking about 'inner beauty'. We're saying, loud and proud, we are all beautiful, and deserve to be beautiful, because of our skin tones, body type, haircut, style choice, and so forth.
"Beauty is not a box that we need to conform to. Beauty is for everybody," added Laila.
The team from JUICE and Mashable SEA also chimed in, having high hopes that this campaign will help change the way we perceive beauty in Southeast Asia
The JUICE Team Lead, Ben Liew said, "We believe in inclusiveness and representation for all. Our collaboration is about recognising the lesser-known aspects that make us special.
"Being who you are rather than conforming to beauty standards is what ultimately makes a person cool."
Sukbhir Cheema, Mashable Southeast Asia's Lead Content Specialist, shared, "Through our collaboration with SAYS, JUICE, and Seismik, we're aiming to redefine people's perspective on beauty, specifically in Southeast Asia.
"Every person is beautiful in their own way and this in itself is a reason to celebrate."
