Who run the world? Girls! That's right, women are just so freaking awesome!
Women have made significant progress over the years. We've broken boundaries and proved that stigmas and stereotypes don't stand in our way. In Malaysia alone, there have been so many women who have created history with their incredible feats and are changemakers in their fields.
To them, and every other woman out there, we say, Y'ALL ARE AMAZING! <3
To celebrate 100 years of women's progress, Kotex is collaborating with Malaysian trailblazing icons Yuna and Datuk Nicol David
These two women have certainly made the nation proud.
Yuna is a Malaysian superstar whose musical career knows no bounds. Even when working with renowned artistes like Usher, G-Eazy, and Jay Park, she never compromises her identity, style or vision, staying true to herself and the kind of music she wants to create.
Meanwhile, Datuk Nicol is considered one of the greatest squash players of all time. She holds amazing records such as the being longest reigning World No.1 squash player, an eight-time World Champion, and a 10-time Asian Champion.
These women are breaking down boundaries without compromising who they are, and that's why they're the perfect icons to be the faces of Kotex.
To showcase their success stories, Yuna and Datuk Nicol David are featured in a one-of-a-kind illustration on the all new Kotex Limited Edition range packs!
And that's not all, Kotex is doing a lot more with these two Malaysian legends
From exclusive Instagram Live sessions with Yuna and Datuk Nicol to talk about women's progress, to AR filters for fans to pose together with these incredible women, there's so much to look forward to.
To top it off, these powerful women are working together with Kotex SheCanFund to inspire and enable young women to pursue their passions and dreams. More deets on this will be released in November, oooo so excites!
But in the meantime, here's a sneak peek of what to expect:
- A way to help realise young girls' dreams
- A chance to engage with the icons
- Access to professional tools and support
As the first-ever widely available sanitary pad brand since the 1920s, Kotex has been supporting women for over 100 years
In their latest brand film, they honour the legacy of inspiring Malaysian women who didn't let anything hold them back, including their periods. As Kotex puts it, "Period or not, she can!"
The video features the progress of Malaysian women from 1920 to now, 2020. You go girls, show 'em how it's done!
Watch the full video below:
To mark the occasion, Kotex is changing their logo to incorporate the female symbol
Called the SHESYMBOL Logo, it captures how women are literally at the centre of everything Kotex does as they continue to champion women's progress.
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