Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, collaborated with top beauty brand L'Oréal this International Women’s Day (IWD) to launch the "Celebrate Your Strength" Super Brand Day campaign
Through their joint efforts, Shopee and L'Oréal turned purpose into action by engaging with the online community of beauty users to celebrate women's achievements and empowerment.
This year, the global theme for International Women's Day focused on challenging gender inequality, as well as encouraging people to seek out and celebrate women's achivements.
As such, the Celebrate Your Strength digital campaign involved rallying netizens to celebrate the strength of women through the sharing of uplifting stories.
To raise awareness for the campaign, L'Oréal tapped into Shopee's wide user reach and engagement tools.
As part of the Celebrate Your Strength campaign, L'Oréal also invited personalities such as Nisa Kay to share her beauty routine on Shopee Live
The streams by L'Oréal gathered over 7,000 minutes of views, with users sharing what inspired them to look beautiful every day. The International Women’s Day themed version of Shopee’s popular in-app game, Shopee Lucky Prize, was also a huge hit among users, with over 216,000 plays throughout the campaign period.
Karan Kansal, L'Oréal APAC E-Commerce Director, said, "As one of the world’s top 10 companies by the 2020 Refinitiv Diversity & Inclusion Index, raising awareness and advocating for progress on gender inclusion has always been a key commitment for L'Oréal"
"This International Women’s Day, we are glad to collaborate with a leading e-commerce player like Shopee in the region, to create an inspiring and localised online campaign that celebrates the amazing and strong women in our lives.
"In such challenging times, these positive and uplifting stories are ever more needed. We are heartened by the support from all our shoppers and the community of users on Shopee," said Karan.
Meanwhile, Ian Ho, Regional Managing Director at Shopee added, "Shopee is proud to be the chosen platform for L'Oréal’s International Women’s Day campaign"
"As we celebrate the strength of women, Shopee is committed to support L'Oréal in educating users about the campaign as they browse and buy their favourite beauty products online.
"This year, we are encouraged to see such overwhelming participation from Shopee users and beyond, with more users engaging and interacting with our exclusive International Women’s Day themed Shopee Lucky Prizes and livestreams.
"We are happy to be working with purpose-driven brands like L'Oréal to drive positive impact in our communities," he shared.
The Celebrate Your Strength campaign surpassed last year’s performance, recording over 1.2 million visits to the campaign microsite and 1.3x more visits to L'Oréal’s official stores (Garnier, Maybelline New York, L'Oréal Paris)
Check out our other #lifestyle stories:
Got some cool brand news to share?