Malaysians' Uplifting Messages About Mental Health Featured On Billboards In Klang Valley
To spread mental health awareness, these billboards will be up until 31 October.
By Gowri Chitra — 10 Oct 2023, 11:49 AM
From now until the end of October, you'll be seeing everyday Malaysians, along with their uplifting messages and photos, on billboards across Klang Valley
This is part of Big Tree's Apa Khabar? corporate social responsibility (CSR) campaign that is in support of mental health awareness, in conjunction with World Mental Health Day on 10 October.
A subsidiary of Media Prima Berhad, Big Tree offers integrated Out-of-Home (OOH) advertising solutions across multiple concessions in cities, expressways, transit networks, and retail hubs that include both static and digital media formats, as well as on-ground experiential campaigns.
Their Apa Khabar? campaign encouraged Malaysians to submit uplifting messages and photos of themselves, to be displayed on Big Tree's Digital Out-of-Home (DOOH) screens across Klang Valley, in an attempt to erase the negative stigma that follows mental health issues. The campaign also reminds Malaysians to check in on their loved ones with a simple everyday greeting, "Apa khabar?".
Apa Khabar? saw strong support from the public, receiving many submissions from the public from 1 - 17 September
From the submissions, 12 were selected to be featured on Big Tree's DOOH screens across major highways and roads in Klang Valley, including transit hubs such as KL Sentral, LRT Kelana Jaya, and the KL Monorail line, to uplift the spirits of the Malaysian public.
The chosen positive messages and photos will be displayed on a weekly rotation basis, with the first set of four running from 10 to 16 October, and the second and third sets to be shown from 17 to 23 October and 24 to 31 October, respectively.
Besides being featured on DOOH screens, the 12 chosen Malaysians also received two free consultation sessions with a psychologist, which they can choose to use themselves or give to a loved one. Plus, the top 30 entries also received Wowshop e-vouchers worth RM50 each.
"They say good things must be shared. That is certainly the case here because I believe all the positive and uplifting messages being circulated on our DOOH screens really resonate well with the general public," said Big Tree Chief Operating Officer, Stephanie Wong
"I would like to sincerely thank those who participated in the Apa Khabar? campaign. We hope our campaign was able to urge more people to share positivity and keep tabs on the people around them, further fostering a loving and supportive community that understands the importance of caring for mental health.
"I am also happy to see that our campaign has opened up new opportunities for a mass medium such as OOH advertising to embrace a more personal approach when conversing with the mass audience," she added.
