Maybank's Short And Sweet Raya Video Features A Heartfelt Message To Local Businesses
Its festive short film hits different this year.
By Marion Fernando — 20 Apr 2023, 01:44 PM
Breaking away from the usual tearjerker theme, Maybank has dropped a light-hearted Raya video for the year
While festive videos typically depict more heartfelt scenes, humour-laced storylines can convey the spirit of Raya just as well too.
Not only are they entertaining, funny short films may even help us recall all the fun and laughter from past Raya celebrations. Just think of all the jolly interactions you've had during the festivities, from your neighbour down the street to the pak cik at the sundry shop.
With Maybank's 2023 Raya video, you'll get to see a refreshed direction in how the short film highlights inspiring messages, which are told in a relatable, witty, way.
This year, Maybank is exploring a bolder concept that tackles humour and quirkiness in a manner that is different from anything it has done before
Called Baik Itu Baek, you can watch the festive short film here:
The ad depicts local Malaysian business owners going on with their livelihoods as Raya approaches.
A person off-camera makes an order, while the people in frame cheekily respond with 'baek,' seamlessly transitioning from one after another.
According to Maybank, the Raya short video is anchored on the theme of tulus or sincerity, illustrated through everyday acts that resonate with the community to inspire to do and be good.
Aligned with the bank's tagline, Humanising Financial Services, this is portrayed in the video through things like going to the barber, car wash, and more to support local businesses.
There are more layers to the video — Maybank says that when used together in a sentence, Baik itu Baek represents the outcome of doing something good and sincere
Ultimately, the film aims to bring joy and excitement to Malaysians, whilst injecting the key message of tulus or sincerity, and the part it plays in our lives.
