[VIDEO] Seen This Mountain Dew Truck On The Road Before? Here’s What It Can Actually Do
It's something completely unconventional.
By Gowri Chitra — 22 May 2017, 10:20 PM
Mountain Dew has come to be known for their exciting and thrilling campaigns. True to form, they really thought outside the box for their latest one.
In Mountain Dew's hands, an ordinary sand truck transformed into something truly awesome: an elevated 16-foot rock climbing wall!
The everyday truck turns from mundane to insane with the addition of 4 rock climbing surface panels on the base of the truck. It's then inclined to form a one-of-a-kind rock climbing wall on a roving truck. Talk about the ultimate thrill!
The awe-inspiring truck gained a lot of attention as it drove around the Klang Valley and some were even daring enough to take up the challenge of climbing it
Check out the video below to see all the action that went down:
Participants only had 1 minute to scale all 16 feet to grab the rewards waiting for them at the top. But the real takeaway behind it all was knowing that they were able to let go of their inhibitions and try something that tests them both physically and mentally.
Through their 'Do the Dew' mantra, Mountain Dew has always tried to inspire people to push their boundaries and live life on the edge by taking chances and embracing opportunities
This latest 'Grab the Thrill' campaign was also conceptualised in line with these themes. It aims to motivate Malaysians to stop holding themselves back and start taking action.
This will then serve as a stepping stone to motivate them to lead their lives in a way that results in exhilarating good times. Because "doing the Dew" is not about chasing particular extreme activities, but about chasing the amazing feeling that comes with "doing" in general.
