OLDTOWN White Coffee Wants To Break Boring Routines With Their New ‘Pause-Able’ Campaign
The brand aims to deliver just the inspiring break you need.
By Julie Mokhtar — 26 Oct 2017, 05:12 PM — Updated about 7 years ago
We're all familiar with the wake-up-work-go-home-sleep routine, but there's gotta be more to life than this, right?
While having a routine isn't necessarily a bad thing, it's monotony that kills your vibe and leaves you feeling burned out and uninspired
Having a daily routine is a great way to form healthy habits like waking up without hitting the snooze button, for example, or sticking to that morning workout everyday.
But once everything gets too monotonous, that's when boredom sets in and leaves you feeling burned out, both mentally and physically.
In an effort to inspire Malaysians to break out of their monotonous routines, OLDTOWN White Coffee is launching its timely 'Anything Is Pause-Able' campaign
Through the campaign, the popular white coffee brand aims to inspire Malaysians to put their daily loop on pause by taking a well-deserved break with something rewarding and relaxing
Check out their latest TVC below!
The number one white coffee brand in Malaysia, aims to share the iconic taste of its signature white coffee with those looking for an inspiring break to their day
Roasted with a unique blend of Arabica, Robusta, and Liberica beans, their white coffee is brewed the same way today as how it was first served during the 19th century in Ipoh.
Made to suit the taste of local coffee drinkers, the rich white coffee flavour that we've come to know and love today could be just the spark your day needs.
