If you feel the need to whip your camera phone out every time you have a aesthetically pleasing meal...
New research suggests that taking pictures of your food before you eat can actually help make it taste better
A study published in the Journal of Consumer Marketing found that we perceive the taste of food differently when we take a picture of it.
For the study, participants were asked to either eat their food straight away or take a picture of it first. Then, they were asked to give their food a score, evaluating its taste.
It was found that those who documented their food, reported higher taste scores and overall satisfaction with the food.
The researchers believe that it is because those who stop to take a photo pay more attention to the food's smell and aesthetics.
It turns out that just taking some time to savour your food, makes the experience a lot more enjoyable
"It's the delay of looking at your camera, being pleased with the aesthetics of it, smelling the food, and kind of having those visual and sometimes even audible cues of taking the picture that lead consumers to savour the experience as they anticipate the pleasure that they're about to experience more," Sean Coary, co-author of the study said.
However, the findings seem to only be true for unhealthy food
The researchers found that taking pictures of foods that are considered healthy, made no significant difference to how it tastes.
It was only the indulgent and unhealthy foods that foodstagrammers reported feeling a difference in taste in.
The researchers theorise that it is due to the anticipation we feel before eating something indulgent
Since we're a lot more likely to be excited about something that feels 'pleasurable' to eat, the process of taking a good picture further strengthens that sensation, resulting in a better overall experience of eating.
So the next time you head out for an indulgent meal, make sure your phone's fully charged! :)
It might be worth it.