SAYS Launches 'The Pink Ribbon' Campaign To Champion Breast Cancer Awareness This October
We'll be highlighting inspiring stories as well as sharing expert interviews, and essential resources throughout the month.
By Sofia Pereira — 01 Oct 2024, 03:22 PM
SAYS is proud to announce the launch of our breast cancer awareness campaign, The Pink Ribbon, running from 1 to 31 October
Breast cancer remains the most common cancer among women in Malaysia. According to the National Cancer Registry, approximately 1 in 19 women in Malaysia will develop breast cancer in their lifetime.
Every year, over 8,000 new cases of breast cancer are diagnosed, accounting for about 35% of all cancers affecting Malaysian women. Early detection is key to improving survival rates, as research shows that breast cancer detected in its early stages has a 90% survival rate.
That's why spreading awareness and encouraging early detection is so important, and that is exactly what The Pink Ribbon campaign aims to do with our informative content, in conjunction with Breast Cancer Awareness Month.
As part of The Pink Ribbon campaign, SAYS will be sharing powerful stories of survivors, expert interviews, engaging video content, and a variety of helpful resources
Topics include the personal journeys of breast cancer survivors and the challenges they've overcome, breast cancer explainers, resources for financial aid and early detection screenings, and more.
The campaign will also provide expert insights from leading medical professionals, offering information on self breast examinations, treatment options, and support systems for individuals and families affected by breast cancer.
In collaboration with Majlis Kanser Nasional (MAKNA), Breast Cancer Welfare Association Malaysia (BCWA), Sunway Medical Centre (Sunway City), Sunway Cancer Centre, and Pantai Hospital Kuala Lumpur, The Pink Ribbon aims to offer a comprehensive resource hub for the community.
"There are a lot of misconceptions and taboos attached to breast cancer, especially in Malaysia," said Gowri Chitra Martin, Head of Content at SAYS
"By openly discussing it in a clear and relatable way, we hope to bridge the gap and show both women and men that this is not something to hide under the rug or be ashamed of.
"Breast cancer is an issue that affects so many lives, and through 'The Pink Ribbon' campaign, we hope to share stories that inspire, inform, and empower. By collaborating with hospitals and NGOs, we're bringing important resources to the forefront, and our goal is to encourage conversations around early detection and support for those who need it most," she concluded.
Visit The Pink Ribbon for all the latest content, including access to breast cancer support networks and educational resources
