These Softsrve Ice Cream Pins Are Too Cute To Eat! Oh Wait, You Don’t Eat Them...
WANT.
By Samantha Khor — 01 Sep 2016, 06:47 PM
In the spirit of independence and national pride, Softsrve launched a new flavour of artisanal soft serve ice cream - Banana Milk - for a limited run until 21 October
Available at all Softsrve outlets, the new flavour can be accompanied by your favourite toppings or simply order a Banana Republic for banana milk soft serve topped off with chocolate crumble and caramel sauce.
Not only that, the artisanal ice cream specialist also teamed up with homegrown fashion labels Third Culture and Pantun Pins to celebrate their Malaysian origins!
Termed the 'Merdeka Collaboration' in conjunction with Hari Merdeka and Malaysia Day, Third Culture and Pantun Pins launched a Merdeka-exclusive T-shirt as well as a pin design inspired by Softsrve's new flavour and its tagline, "All things are soft before it gets hard".
Pantun Pins has also created a series of pins inspired by three of Softsrve's flavours - Cereal Milk, Pink Lemonade, and Banana Milk, each exclusive to their Damansara Uptown, Sri Petaling, and Ampang Point outlets respectively
The collaboration project will also feature stories from some of Malaysia's up-and-coming personalities - models Wafa de Korte, Nigel Chin, and Soo Xu Ze as well as singer-songwriter Eunice Hoo
The T-shirt and pin designs, available until 21 October 2016, are sold in all Softsrve outlets:
SOFTSRVE DAMANSARA UPTOWN
Address: 31, Jalan SS 21/1a, Damansara Utama, 47400 Petaling Jaya, Selangor, Malaysia
Opening Hours: 12.00pm to 11.00pm daily. Closed every last Monday of the month.
SOFTSRVE SRI PETALING
Address: No. 8, Jalan Radin Bagus 8, Sri Petaling, 57000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Opening Hours: 12.00pm to 11.00pm daily. Closed every last Monday of the month.
SOFTSRVE AMPANG POINT (Opening in September)
Address: 63, Jalan Mamanda 9, Ampang Point BT4 ½, Taman Ampang Point, 68000 Ampang
Opening Hours: 12.00pm to 11.00pm daily. Closed every last Monday of the month.
Meanwhile, in conjunction with Merdeka month and Malaysia Day, we scouted the streets to see if Malaysians still remember the Rukunegara:
More #growingupinMalaysia stories here.