Company Offers "Broken Heart Insurance" For Sad Singaporeans On Valentine's Day
Don't suffer in silence.
So, Valentine's Day is coming up in a few days. For some, it's a day of splurging on expensive meals and exchanging mushy one-liners with the significant other. But for all the unattached peeps out there, it's a reminder of singlehood - not that there’s anything wrong with that.
However, if you are one of those who has just been on the receiving end of a bad breakup, the impending arrival of V-Day just adds to the damage of your broken heart. But it's not all doom and gloom, there's a Valentine’s Day “insurance” that you can sign up for.
Introducing Insurance Market, a Singapore-based insurance broker that aims to make buying insurance easy for everyone.
In conjunction with the upcoming Valentine's Day, Insurance Market will allow people to sign up for its free Broken Heart Insurance policy on a dedicated microsite that will cover them against an adverse situation – being heartbroken - on 14 February.
Here's how it works: “policyholders” who find themselves heartbroken on Valentine’s Day can make a claim on the day itself by submitting their “heartbreak story” via the microsite or through their Insurance Market account
The claim will be free of charge and the first 150 successful applicants will qualify for a “payout”, which ironically, is in the form of a pair of movie tickets.
Some of the heartaches covered include broken heart, distrust, insomnia, and loss of appetite.
The insurance isn't just for people who have broken up. If you're currently in the vicious "friendzone" cycle, the startup wants to help you out too!
Ultimately, Insurance Market hopes that campaign will help applicants better appreciate the procedure of how insurance is bought and claim.
“We think our campaign has educational and fun elements that will get people to take more notice of their insurance needs and pay more attention to how they buy insurance.
With Broken Heart Insurance, our intention is to give consumers an opportunity to experience the ease and convenience of going online and leveraging on technology for your insurance needs," Mr. Otbert de Jong, Chief Executive Officer of Insurance Market, explains.
Unfortunately, the Broken Heart Insurance is only available for people currently residing in Singapore :(