[VIDEO] Korean North Face Store Pulls A Terrifyingly Hilarious Stunt On Shoppers
Imagine walking though your favorite sporting goods store when, suddenly, the floor drops away leaving you just seconds to decide, jump, climb or …
By Sadho Ram — 16 Oct 2014, 10:38 AM — Updated almost 10 years ago
Recently in South Korea, while unassumingly browsing the goods in a The North Face store, shoppers got quite the scare when the floor below them slowly began to disappear
As part of a stunt that was put together by The North Face and South Korean marketing agency Innored, unsuspecting customers were forced to put their survival instincts to the test when the floor below them suddenly started giving way, all in the name of the brand's motto, “Never Stop Exploring.”
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The terrified shoppers were then forced to grab on to the walls, which happened to have rock-climbing holds attached to them
While people casually shopped, the racks of clothing suddenly began rising to the ceiling and the floor started to shift, eventually disappearing into the walls and forcing customers to either hang on to the rock-climbing holds or fall into a padded pit.
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Then, a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears
A North Face jacket attached to a wire then dropped from the ceiling, hanging in the middle and kicking off a timer, challenging customers to climb the wall and leap to snatch the dangling item. A few people freaked out, others just looked straight-up confused. Either way, the reactions were pretty hilarious.