Create Your Own Milkshake Combination And Enjoy Promos With Baskin-Robbins' Fresh New Look
You can even buy a variety pack of ice cream scoops if you can't make up your mind on one flavour!
By Imelda Priveta — 12 Sep 2023, 10:23 AM
Baskin-Robbins has a brand new look, and we're here for it!
The beloved brand has been around since our childhood and is one of Malaysians' go-to choices when it comes to decadent desserts, especially since their delicious ice cream comes in a variety of unique flavours.
This month, the brand will undergo a facelift, unveiling a vibrant new look that still encapsulates the happiness we get when indulging in spoonfuls of Baskin-Robbins' ice cream.
From their packaging to the overall visual aesthetic in selected outlets, Baskin-Robbins fans can expect to see a whole new version of their beloved brand.
Their dynamic revamp pays homage to Baskin-Robbins' rich heritage while also embracing a fresh new chapter
Part of their change will be a new modernised logo honouring Baskin-Robbins' American roots and featuring the familiar number '31'!
If you didn't know, this iconic number is an embodiment of Baskin-Robbins' belief that ice cream lovers should enjoy experiencing a new flavour that will tantalise their taste buds, every day of the month.
But, don't worry! You won't have a hard time spotting them as Baskin-Robbins' iconic pink colour still remains.
What will be different though is the upgraded aesthetics of their pattern that showcases Baskin-Robbins' passion for bringing innovative flavours and exciting experiences for ice cream lovers.
The Chief Executive Officer of Golden Scoop Sdn. Bhd., Cheah Jia Ming, said, "For 35 years, Baskin-Robbins' ice cream has played a part in creating delightful memories for Malaysians.
"As we bid a heartfelt goodbye to the classic Baskin-Robbins logo that has served us so well in the past, we joyfully welcome not only a new visual identity, but a more exciting Baskin-Robbins Malaysia experience.
"It is a symbol of our renewed commitment to create flavours for everyone and every occasion," Jia Ming added.
What's even more exciting is that Baskin-Robbins will be rolling out an array of promotions and specially crafted sweet treats for their fans as a toast to their brand new look, woah!
As part of their tribute to the classic pink packaging and celebrating their new look, fans will be able to enjoy Baskin-Robbins' 'Buy One Classic, Get One New Look Quart' promotion from 7 September to 4 October. With this weekday-only promotion, ice cream lovers will receive one FREE Baskin-Robbins' 'New Look' quart with the purchase of every 'Classic' quart.
That's not all. Those who love a good milkshake are in for a treat as you'll be able to experiment and make your own creation, combining all of your favourite flavours with the launch of Baskin-Robbins' Mix 'N Shake.
Another one of Baskin-Robbins' highlights is the re-introduction of their delectable ice cream cake, Garden Love, which now comes in a harmonious duet of two distinct ice cream flavours, allowing fans to relish the finest of both worlds. This dual-flavoured ice cream cake is an imaginative blend of Malaysian's top pick Baskin-Robbins flavours that will captivate every ice cream lover's palate.
If you have a difficult time making up your mind on just one ice cream flavour, fret not! You can enjoy various Baskin-Robbins' flavours at once with their Variety Pack.
Their Variety Pack offers ice cream lovers a selection of four, six, eight, and twelve regular scoop ice cream flavours in conveniently packed takeaway packaging.
This will be perfect to have for gatherings and celebrations with loved ones since you're able to mix and match flavours to please everyone's tastebuds. Plus, you could also give Baskin-Robbins' Variety Pack as a gift for birthdays or a special occasion.
