It's no surprise that Malaysians love kuih :D
From kuih like seri muka, ketayap, and sago pandan, to seri ayu and onde-onde, these classic delights can put a smile on anyone's face.
And if there's one thing that most of our kuih share in common is the use of pandan leaves and coconut as star ingredients. Plus, pandan and coconut are often combined for an even greater flavour profile that just screams Malaysian.
Taking inspiration from our fave kuihs and in celebration of Hari Kebangsaan, Cadbury Malaysia recently released its limited-edition Cadbury Dairy Milk Pandan Coconut as a sweet treat for all Malaysians!
Imagine the luscious milk chocolate that we all know and love from Cadbury (yum!), blending beautifully with the familiar soft aroma of pandan. Then, throw in bits of shredded coconut for a hint of nuttiness with a lovely texture to boot.
What you get is a party of distinctively local flavours with every bite of Cadbury Dairy Milk Pandan Coconut! :D
You can get your hands on a bar of Cadbury Dairy Milk Pandan Coconut exclusively throughout August — available in 37g sizes for a bite of sweetness, and 160g bars that are perfect for sharing
While the new flavour is inspired by our local kuihs, the sad thing is that many Malaysian kuih sellers are struggling to get by now
Growing up in Malaysia where kuih is ubiquitous, you must have a go-to aunty or uncle whose stall you swear offers the best selection of local treats. Or maybe they captured your heart with a certain multi-hued kuih lapis or butterfly pea sticky blue rice?
With many of these local kuih sellers facing dwindling sales during this difficult time, Cadbury Malaysia wants to lend a helping hand by creating a digital space for them through paid adverts on Instagram, awww. Plus, you can also join in by giving a shoutout to the places where you get your usual kuih fix from!
Here's how you can #SupportLocal and be part of the movement:
2. Pin the location (where applicable) or include the name and location of the stall in your caption.
3. Alternatively, you could check out the feed via the hashtag and discover a new gem close to home.
With the campaign running until September, Cadbury Malaysia is counting on the collective efforts of Malaysians to build an online presence for local kuih vendors. So, yay! More good kuih for everyone. :D
On top of that, Hari Kebangsaan is right around the corner! With everyone staying at home, there's no easier way to rally your support for Malaysians than through social media.
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