KitKat's New Salted Caramel Cookie Flavour Is Love 'Cause Salty + Sweet Is The Best Combo
It's a limited edition flavour, so make sure to try it before it's gone!
By Gowri Chitra — 18 Aug 2023, 05:25 PM
With food trends constantly evolving, it's important for brands to keep up with all the latest updates and come up with products that everyone will love
Two flavours that have recently received a lot of love are cookies and caramel, both of which clinched spots in the list of Top 10 Most Desired Flavours in Asia Pacific¹.
Also, according to studies conducted within Asia Pacific² ³, 70% of consumers were seeking new and exciting chocolates, whilst more than 60% desired chocolates which offer multiple textures and flavours. While taste and enjoyment remain consumers' key motivations, crunchy textures took the top spot as the most desired experience.
Taking all this into consideration, KitKat has come up with a new limited-edition flavour that'll definitely be a hit — KitKat Salted Caramel Cookies!
Maintaining the original chocolate milk flavour we all know and love, the new flavour also includes caramelised cookie bits, which are subtly seasoned with a touch of salt. And of course, there's still the signature crispy wafer KitKat is known for too. Yummm, that sounds so good, right?
All this combined creates the perfect balance between sweet and salty flavours, as well as giving it a good mix of smooth and crunchy textures. Enjoy an exciting, tasty, and crunchy gastronomical adventure with every bite!
The KitKat Salted Caramel Cookies flavour comes in two different sizes – the 4-Finger single-pack and the Multipack containing five pieces of 2-Finger packs.
"In creating our new KitKat variant, we took inspiration from the latest market insights and trends, especially from the Generation Zs, who are the most forthcoming in expressing their aspirations for unique food experiences.
"KitKat has reinvented our chocolatey fingers, combining cookies with salted caramel together with our signature crispy wafer to create this sensational new limited-edition flavour!" said Carlota Casellas, Business Executive Officer of Nestlé Confectionery.
Carlota Casellas, Business Executive Officer of Nestlé Confectionery unveiled the new limited-edition KitKat Salted Caramel Cookies at the exclusive roll-out event staged at IOI CIty Mall, Putrajaya.
Image via KitKat (Facebook)To celebrate the launch of the new flavour, KitKat held a five-day roadshow in IOI City Mall Putrajaya, with tonnes of fun activities
Held from 9 to 13 August, Malaysians who dropped by the roadshow got to enjoy performances from artistes like Empty Page, ChlyPdy, Heidi Moru, and Hallos Band, as well as special promotions on KitKat products. They even got to snap fun photos at the KitKat photobooth, and redeem free KitKat Salted Caramel Cookies after!
The highlight of the event was undoubtedly when two skillful dessert artists from JUNANDUS, a well-known premium bakery in KL, took the stage for a dessert decoration workshop. Using the KitKat Salted Caramel Cookies, they demonstrated how versatile the chocolate is by whipping up some delectable cupcakes.
Roadshow attendees also got to try their hand at decorating cupcakes using the KitKat Salted Caramel Cookies, and of course, enjoyed feasting on them.
Wanna try KitKat Salted Caramel Cookies? You can buy it via Shopee or grab it at your nearest store, so faster go get it while it's still around!
For more information, check out Nestlé's website, KitKat's Facebook, or KitKat's Instagram.
¹ Mintel, GNPD
² BC Proprietary Qualtrics Study on Benefit Territories 2022
³ FMCG Gurus: Top Ten Trends for 2022
