Martell Relives Its Spirit Of Audacity And Celebrates A Legacy Of Over 300 Years
The French cognac brand hosted its Heritage Dinner Series in KL, Penang, Ipoh, and Johor.
By Specials — 22 Dec 2022, 03:39 PM
Cognac connoisseur or not, you've probably heard of maison Martell from France
Maison means house in French, and for Martell, its illustrious origins can be traced back to 1715.
Spanning three centuries, Martell's craftsmanship and expertise continues to be passed down from hand to hand, its legacy still safely guarded by the family that first started it many moons ago.
The proof, as they say, is in the pudding. In this case, the metaphorical pudding is its cognac.
Whether it's Martell Cordon Bleu, Martell XO, or Martell VSOP, the French cognac's willingness to take risks has seen it reinvent itself over the years, offering nothing but impeccable tastes and exquisite sips to fans all over the world.
Proudly boasting over 300 years of passion and audacity, Martell is celebrating its legacy here in Malaysia.
In a recent, specially-curated event at KL's historical Rumah Tangsi, the brand kicked off the first in a series of dinners that took place across the country.
Members of the Martell Heritage Team, which include Martell's Heritage Director, Jacques Menier, as well as Amaury and Thierry Firino-Martell, who are the ninth generation of the Martell family, were in town for the inaugural dinner.
They will also be hosting celebrations at other iconic locations in the Klang Valley, Ipoh, Penang, Batu Pahat, and Johor Bahru.
Upon arrival at the venue, guests were greeted by a special exhibition of Martell's evolution throughout the years
From print advertisements that date all the way back to 1893 to documents that showcase Martell’s presence in Malaysia from 1874, the exhibition spotlighted the evolution of Martell cognac over the years.
Paired with Martell's core range of cognac — Martell Cordon Bleu, Martell XO, Martell Chanteloup XXO, Martell VSOP — the feast for the night was prepared by local celebrity chef Sherson Lian
The menu featured chilled scallops, otah-otah soup, grilled cod and rice, and even a dessert typically served to Pahang royalty, called The King's Pudding.
To celebrate Malaysia's own rich history alongside Martell's, Lian took inspiration from his Peranakan roots in order to craft the night's menu.
Guests were also taken on a unique 'opestra' performance — a fusion of opera and orchestra — which brought to life Martell's spirit of audacity, as well as its journey through the ages.
At the event, managing director of Pernod Ricard Malaysia Benny Tsang highlighted that the Martell Heritage Dinner Series is a testament to the strong ties between Martell and the Malaysian market, which dates back almost 130 years
"As the first visit we've had from the Martell Heritage Team in two years, it has been an honour to welcome and celebrate them, and especially to be in presence of the Martell family — Amaury and Thierry Firino-Martell, the ninth generation of the Martell family — and the legend himself, Jacques Menier, who has been with the maison for 38 years," said Tsang.
He added, "This Martell Heritage dinner series is a testament to the strong ties that Martell continue to have with the Asian market, and Malaysia in particular, even as it evolves and reinvents its traditions to build a new legacy.
"We look forward to continuing this journey with Martell, and bringing bigger and unique experiences to the friends and fans of Martell."
Fans of Martell can look forward to celebrating the audacity and legacy of the maison with more dinners that pay homage to the over 300 years of exquisite Martell craftsmanship.
Interested in joining future Martell events? Stay updated on news and products by following Martell Malaysia on Facebook or visit its website.
As a reminder, the legal drinking age in Malaysia is 21 years old. That means you need to be 21 and non-Muslim in order to buy and consume alcohol. Remember to always drink responsibly and in moderation. Don’t drink and drive. If you plan to drink, try carpooling with a friend who isn't drinking or catch a cab instead of driving.
