A Local Entrepreneur Is Challenging Herself To Get A Shade "Whiter" In Time For Hari Raya
The woman shared that she is doing so by drinking three litres of water and two scoops of a berry powder daily.
By Katrina Khairul Azman — 24 Apr 2018, 06:47 PM
Yesterday, 23 April, local entrepreneur Sha Hasan posted an Instagram story revealing that she will be drinking three litres of water and two scoops of a mixed berry powder every day for a month in an effort to lighten her skin tone
According to Coconuts, Sha explained that the purpose of her "30 day Shalicious challenge" was for her skin to become a shade lighter by Hari Raya Aidilfitri, which will fall on or around 15 June this year.
Sha is director of her own company, Shalicious Empire Sdn Bhd, which sells the "mixberry powder" product mentioned in her post.
According to Sha, the powder contains Vitamin C, berry stem cells, delima powder juice, mixberry, and pearl powder.
On her business Instagram account, Sha frequently posts the positive responses she receives from customers who are satisfied with her product's results
Sha's more than 40,000 followers on Instagram are regularly updated with screenshots of conversations with customers who not only vouch for her whitening products, but provide before and after photos as evidence of its effectiveness.
Despite the rave reviews, a Twitter user called Sha out for endorsing her skin-whitening products, highlighting the health risks involved and the message it sends to her followers
Since the tweet went viral, several other concerned netizens have also pointed out the health risks that may come as a result of Sha's beauty regimen
Skin-whitening products have been a topic of controversy in Malaysia before, with some local products found to contain traces of harmful chemicals
In 2016, a New Straits Times Special Probes team uncovered that many ingredients of local skin-lightening products such as cadmium, chromium, lead, and arsenic have actually been banned in cosmetics regulated under the Asean Cosmetic Directive (ACD).
According to the report, most of the products tested at the time "only listed safe and permissible ingredients on their labels."
Just last year, some of the skin-whitening products of popular entrepreneur Datuk Seri Hasmiza Othman, better known as Datuk Vida, had been banned by the health ministry for containing harmful amounts of mercury.
Excessive amounts of mercury has been proven to cause hair loss and organ damage.