Malaysians are shopping online more than ever, with 38.2 million online transactions recorded by iPay88, the country's leading provider of online payment services
In 2016, iPay88 recorded 38.2 million online transactions via its payment gateway systems, which is a substantial increase of 161 percent (from 14.6 million in 2015).
Executive Director of iPay88, Lim Kok Hing, said despite the perceived sluggish overall economy, there is solid evidence that Malaysians are buying online more than ever
“Over the review period, we would have thought that consumers are tightening their belts due to a squeeze in their disposable income in view of the current economic "winter". However, iPay88’s payment system shows otherwise as eCommerce and online purchases went up by 210 percent over the same comparable period," Lim said in a press release.
He also said this is related to the convenience of shopping online as well as the ability to get better deals
“Online shoppers do not just shop when they are desktop-bound but using mobile phone is just as easy. Apart from that, another factor that would encourage online shopping when the government starts to implement the abolishment of tariffs imposed on items being shipped into the country that are priced over RM500," he said.
As for the first quarter of 2017, Lim said online purchases and payments are showing no signs of slowing down
“It is indeed good to know that overall consumer confidence is not decreasing. Based on our findings, the spending appetite of the online shoppers remains positive and that issues like data security and fraud have become negligible," Lim added.
In the company's Malaysian’s Online Buying Patterns report, some of the most popular online purchases are apparel and footwear, accessories and jewellery, electronics and sports equipment.
According to iPay88’s data, online shopping spikes during weekdays from 11am till 3pm and 7pm till 11pm
Meanwhile, popular days for online shopping are the later part of the week namely Wednesdays, Thursdays and Fridays.
However, this trend decreases over the weekend - possibly due to the lifestyle fact that Malaysians tend to go offline on Saturday and Sunday.
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