news

Cheerful, Young Indonesian Copywriter Mita Diran Dies After Overworking Herself

A young, beautiful copywriter, Mita Diran, was so passionate with her work in an advertising agency that she did not realise she was sacrificing her health.

Cover image via

Mita Diran Case: Toxic Mixture Of Energy Drink With Alcohol Likely Cause Of Death, NOT Red Bull

The recent death of Indonesian copywriter Mita Diran serves as a reminder on the potential dangers of consuming a mixture of energy drinks and alcohol to stay awake for extended periods of time.

theantdaily.com

PAS central committee member Dr Dzulkefly Ahmad, who holds a doctorate in toxicology, explained that combining the two substances could lead to a potential overdose due to a perceived “cancelling effect” when energy drinks, containing caffeine (a stimulant), was consumed together with alcohol (a depressant).

theantdaily.com
Image via mole.my

“The stimulant masks the toxicity of the depressant and a person may not be aware that they have reached their physical limit,” Dzulkefly told theantdaily.

theantdaily.com

Stressing that only a detailed autopsy and toxicology test could determine Mita’s actual cause of death and other contributing factors, Dzulkefly said the mixture of caffeine and alcohol could potentially trigger a fatal cardiac arrest due to the effect of stimulants on the nervous system.

theantdaily.com
Image via static6.com

Top Creative Director Calls For Big Ad Agencies To Set Policy On Work-Life Balance

Top creative director Steve Elrick urged big ad agencies to come up with an industry response to Mita's death.

Image via madisonboom.com

One of the region’s top creative directors has called on the leaders of the big agency groups to respond to the death of Y&R Indonesia creative Mita Diran by agreeing on a common industry policy on work-life balance to ensure the tragedy does not reoccur.

mumbrella.asia

Steve Elrick, the former Asia Pacific executive creative director of BBH, wrote in a post on Mumbrella’s Facebook page: “I would have thought some kind of industry response to this horrible news would be in order?”

mumbrella.asia

“Would it be too much to ask for at least the agency heads of the main networks in Asia to get together and agree to have some form of policy ensuring that these work practices are seen to be in violation of their own corporate/human resource guidelines – as I am sure they MUST be, already,” he said.

mumbrella.asia

“Coming out and publicly stating it from the top would give the most junior and powerless employees at least a base from which to air their worries/grievances and hold the big companies to account if they continue to preach one thing, and practice another,” Elrick added.

mumbrella.asia

A Young Indonesian Copywriter, Mita Diran, Has Passed Away After Working Overtime For Three Consecutive Days

A Young Indonesian Copywriter, Mita Diran, Has Passed Away After Working Overtime For Three Consecutive Days

Image via venusbuzz.com

Mita Diran Worked For Young & Rubicam In Indonesia

Young & Rubicam is 6,500 people in 186 offices in 90 countries, all on a mission to resist the usual for our clients.

yr.com

Mita Diran Works For Young & Rubicam In Indonesia

Image via yr.com

On 14 December 2013, Mita Posted Her Last Tweet That Says She Has Been Working For 30 Hours

Her Last Tweet On 14 December 2013 Said "30 hours of working and still going strong"

Image via venusbuzz.com

One Day Later, Mita's Friends, Colleagues And Family Were Shocked To Hear News Of Her Death

Sehari setelah menulis di Twitter tersebut, teman-teman di twitternya dikagetkan dengan kabar meninggalnya Mita Diran pada Sabtu 15 Desember 2013.

Sebelum ramai di Twitter, kabar duka ini muncul untuk pertama kalinya di jejaring sosial Path, di mana sang ayah, Yani Syahrial mengabarkan bahwa sang anak tumbang dan dilarikan ke Rumah Sakit Pusat Pertamina (RSPP)

liputan6.com

One Day After Her Tweet, Her Friends, Colleagues And Family Were Shocked To Hear News Of Her Death

Image via imgur.com

Yani Sharizal, Mita's Father, Said She Fell Into A Coma After Working Over Her Limits For Three Full Days

Yani Sharizal, Mita's Father, Said She Fell Into A Coma After Overworking Herself

Image via venusbuzz.com

Mita Is Believed To Have Suffered A Heart Attack Due To A Lethal Combination Of Overworking And Excessive Consumption Of Kratingdaeng (the Thai Version Of Red Bull)

Mita Is Believed To Have Suffered A Heart Attack Due To A Lethal Combination Of Working Over Her Limits And Excessive Consumption Of Kratingdaeng (the Thai Version Of Red Bull)

Image via blogspot.com

Another employee said that Mita had passed away due to a lethal combination of being overworked and excessive consumption of Kratingdaeng – the Thai version of Red Bull, an energy drink consumed by many when required to stay awake during long hours.

venusbuzz.com

Her Employers, Y&R Indonesia, Tweeted Their Condolences And Closed The Office For A Day To Mourn Her Death

Y&R Indonesia Tweeted Their Condolences And Closed The Office For A Day To Mourn Her Death

Image via imgur.com

Prior To This, Mita Had Been Lamenting About Busy, Tiring And Late Nights In The Advertising Agency

Image via imgur.com
Image via imgur.com
Image via imgur.com
Image via imgur.com
Image via imgur.com
Image via imgur.com
Image via imgur.com

Friends And Family Say Mita Was A Quirky And Cheerful Person

Friends And Family Says Mita Is A Quirky And Cheery Person

Image via venusbuzz.com

Mita Had Studied In Limkokwing University of Creative Technology And Worked Here In Malaysia

Many mourn the death of Mita, who has been described as quirky and cheery with a strong Malaysian connection, having studied and worked here for a period of time before returning to work in Indonesia.

venusbuzz.com

Mita, Who Had Recently Visited Kuala Lumpur In Early December, Had Studied And Worked In Malaysia

Image via imgur.com

How Do You Know If You Are Overworking Yourself?