Philip Morris Malaysia Continues 10 Years Of IQOS Celebration With Global Initiative In KL
Over 30 million adult smokers have switched to smoke-free alternatives.
By Laila Zain — 04 Dec 2024, 12:53 PM
In support of their smoke-free mission, Philip Morris Malaysia Sdn Bhd (PMM), an affiliate of Philip Morris International (PMI), hosted IQOS Together X Kuala Lumpur
The event celebrated a decade of positive choices made by over 30 million adult smokers globally, 72% of whom have fully switched to IQOS, a tobacco-heating system.
"Our priority is to create a smoke-free Malaysia. In order to achieve our goal, we know that better alternatives are needed for adult smokers who do not quit to make an informed choice rather than continuing to smoke cigarettes," said Naeem Shahab Khan, Managing Director of PMM.
"We applaud the choice these adult smokers have made, leaving cigarettes behind and switching to a better alternative. We also want to celebrate the growing global community of adults who are driving meaningful progress for themselves, those who care about them, and public health. And this is a choice worth celebrating as it acknowledges progress and celebrates informed choices, signifying a milestone in a journey of transformation," he added.
"As we mark this milestone, let us recognise the science, the data, and the commitment that underpin our vision: a world where cigarettes become obsolete," affirmed Naeem.
For more than ten years, PMI has committed to informing adult smokers about smoke-free alternatives, encouraging smokers to switch if they do not quit
IQOS Together X Kuala Lumpur highlights the power of choice. The initiative, which has been building in markets around the world for the past seven months, entered Malaysia with a selection of experiences celebrating the IQOS community.
As part of the IQOS 10-Year Anniversary, IQOS has partnered with Grammy-nominated DJ and producer Steve Aoki.
"I find IQOS's vision to be progressive, innovative and, actually, really inspiring," Aoki said.
Aoki's collaboration with IQOS includes a limited-edition series, now available on IQOS.com and IQOS authorised stores throughout Malaysia, symbolising the global commitment to a smoke-free future.
