Survey: Malaysians Own Four Gadgets And Connect On Them When Watching TV
A good way of connecting? Or a big distraction?
By Darian Goh — 11 Jul 2014, 01:29 PM — Updated about 10 years ago
A study conducted by an international consultant revealed that one out of every two Malaysians use media tools apart from television
One out of two Malaysians use media tools apart from television according to a survey by a global research consultancy.
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The study was conducted amongst 55,000 Internet users worldwide, and Malaysia are slightly ahead in this trend by connecting with their digital devices while watching television
Connected Life, a study of over 55,000 Internet users worldwide, revealed that Malaysia was slightly ahead of this trend, with 50% of people taking part in screen-stacking while watching television.
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Malaysians often check their social media, emails and conduct shopping online as television does not interest them as much as before
“People the world over are engaging with the event in various ways across different devices — watching it on TV, tablet or mobile, whilst also engaging in conversations on social media.
yahoo.com"These activities include using social media, checking their emails or shopping online," TNS Asia Pacific head of digital Joe Webb said in a statement today.
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Television sets are no longer enough to satisfy Malaysians’ appetite for content, driving the growth of online media content and screen-stacking, Webb said.
"While our love affair with television endures, it is no longer enough to satisfy our appetite for content," he said, adding that the consumption habits of content-hungry viewers were rapidly changing.
The study also revealed that Malaysians now owns approximately 4 digital devices each, slightly less than countries such as Germany and the UK
Connected Life revealed that Malaysians now own approximately four digital devices each, which is in line with the global average.
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However, this is less than Australia, Germany and the United Kingdom, where respondents have five digital devices each.
Despite the rise of online consumption, Malaysians still love to watch television, with 67% watching television everyday
Webb said despite the surge in online consumption, traditional television sets still played a huge part in people’s daily lives. About 75% of respondents globally and 67% in Malaysia sit in front of the box every day.
TV dinners are also alive and well, with 72% of people in Malaysia giving television their undivided attention while eating in the evening – slightly below the global average of 76%.
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“However, television still has a role to play – particularly during dinner, when we don’t have hands free to navigate on other devices.
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"Our attachment to the television has been supported by the rise in digital set-top boxes, catch-up TV and on-demand services such as Astro B Yond and Hypp TV.”
Many big companies have started to shift to the digital side, offering on-demand content online
Many big global media companies are already taking advantage of growing online viewing trends, offering on-demand services such as NetFlix, Tonton, Hulu or HBO GO. These services allow people to access premium content wherever they are through their phones or tablets. “It’s no surprise that we are seeing such a big trend towards screen-stacking in Asian markets, the appetite for online content is huge and growing all the time,” said Webb