These Malaysian Filmmakers Won A Cannes Award For Their Eye-Opening Anti-Bullying PSA
"Likes and shares don't end bullying. Learning how to help a victim does."
By Katrina Khairul Azman — 15 Aug 2019, 12:28 PM
Three Malaysian filmmakers have bagged a bronze medal at the Cannes Gold Lion 2019 Award for a series of Public Service Announcement (PSA) videos
The annual awards ceremony is held in Cannes, France over five days to award the best of the advertising and creative communication industry.
The victory is a team effort between filmmakers Nadiah Hamzah, Syed Madnuh, and Emir Ezwan, who each directed segments in a nearly three minute-long video for NGO Voice of the Children
Directors Syed Madnuh (left), Nadiah Hamzah (middle), and Emir Ezwan (right).
Image via Nadiah Hamzah/SAYSNadiah told SAYS that the directors worked with creative agency Leo Burnett Malaysia to bring the eye-opening PSA to life.
She thanked agency creatives Jaz Lee and James Yap, as well as Head of AV & Digital Jennifer Hendroff and said that "the entire team deserves due credit for this win".
"They envisioned the campaign and what we did was bring their scripts into execution," Nadiah added.
The short video follows three young Malaysians as they are being bullied and physically assaulted by peers at school
As they attempt to escape their bullies, the victims break the fourth wall and plead to viewers to take action rather than merely "like or share".
A message appears at the end of all three videos: "Likes and shares don't end bullying. Learning how to help a victim does."
