Berita Harian And Harian Metro Launch Malaysia's First AI-Powered Pantun Summaries
So you'll never grow bored of catching up on the news!
By Jeremy Ng — 02 Jan 2025, 05:02 PM
Ever wished you could catch up on daily news in the form of pantun?
Well, Berita Harian Online and Harian Metro Online readers got to experience that firsthand with a fresh new AI Pantun Summary feature, supported by CelcomDigi.
During a campaign launched in late 2024, both Malay-language news platforms introduced a groundbreaking feature that fused Malaysian tradition with cutting-edge technology.
The revolutionary AI Pantun Summary tool transformed business news into concise, engaging four-line pantun, offering a fresh way for Malaysians to connect with news.
Developed by the innovative team at REV Media Group and supported by CelcomDigi, this feature represents a creative leap forward in how content is delivered and consumed.
"With this initiative, we want to encourage business owners to embrace the power of AI," said Chris Wee, Chief Digital Ocer of REV Media Group and Omnia
"At REV, we are always striving to explore new ideas to stay relevant and impactful. The AI Pantun Summary tool reflects our commitment to pushing the boundaries of technology while staying rooted in cultural identity," he said.
This initiative also underscores REV Media Group's leadership in reimagining the news experience while celebrating Malaysia's rich cultural heritage.
Throughout the campaign period, readers could easily turn full-length news stories into bite-sized pantun lines
All they had to do was tap on a pop-up button, and busy readers were able to grasp key points within the story in an artistic, yet factual and efficient manner.
As a trusted business partner, CelcomDigi also showcased a shared commitment to inspiring productivity and creativity among Malaysian business owners through this campaign.
P.S. While the feature is no longer available, do keep an eye out for more innovative updates and campaigns brought to you by REV Media Group in this new year!
