Cover image via wordpress.comAfter transforming how we, the commoners, engaged with our PCs, MP3s, smartphones and tablets, it seems like Apple now wants to revolutionise how we use our cars!
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While a week ago it might have seemed crazy to suggest Apple was working on building an electric car, a number of reports point towards Apple's interest on this topic in the past few days
The Financial Times was out first with a story that said Apple was hiring experts for a new car research lab, in a move that suggested "an electric car could be in the works," reported Quartz.
Then, later, The Wall Street Journal followed up with more details on project "Titan," which reportedly involves hundreds of people secretly working on an electric vehicle that "resembles a mini-van."
Reuters later followed it up with a report saying that "Titan" is a self-driving car—a software-focused system that will aim to win the autonomous vehicle wars. (This contradicts the Journal, which says "a self-driving car is not part of Apple's current plan," reported [Quartz](http://qz.com/344760/one-radical-theory-behind-apples-sudden-interest-in-cars/).)
Based on reports of Apple offering considerable bonuses to poach Tesla employees, Sam Colt at Business Insider reported that Apple's plans are a threat to Tesla itself:
While Apple declined to comment to media queries about any of the reports, just how serious Apple is about cars is anyone's guess. Handily, one such guess comes from respected Piper Jaffray analyst Gene Munster (first spotted by Business Insider).
According to a report by Quartz:
So why the sudden deluge of reports about cars?
"We believe that the potential for a car gives investors something, along with the Watch and TV, to look at as the next big thing," the respected Piper Jaffray analyst says, continuing:
While that's an interesting take and also in line with one of Apple's slogans: "Think different", according to The Wall Street Journal, the Apple car project was approved nearly a year ago by CEO Tim Cook. But still, why would Apple build a car?
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