Earlier this month, we were invited by Cuckoo to attend a seven-day, five-night media trip in its home country of South Korea
The trip was an eventful one – we toured around Busan and Seoul, indulged in local delicacies, and visited places of attraction.
The 40th Anniversary dinner saw the company revealing its stellar 2017 results and the plan of streamlining production plans for SEA markets in a RM100 million factory in Port Klang, Selangor.
We also had the chance of witnessing the company's appointment of their new global brand ambassador, Lee Seung-gi, who made an appearance that night
The South Korean crooner, host, and entertainer was formally discharged from military service and has been involving in various projects including the K-drama, 'A Korean Odysessy'.
Apart from meeting Lee, we were also granted a sneak peek at Cuckoo's upcoming water purifier, Prince Top
Accentuated with a sleek rose-gold finish, the Prince Top is packed in a nifty, compact design that will be able to fit in any kitchen space.
At the company's water purifier factory in Siuheung, engineers and experts explained the innovation and technology behind the machine. For starters, it features the world's first In & Out Auto Electrolysis Sterilisation System.
The system is a state-of-the-art self-cleaning mechanism which helps disinfect, sterilise, and eradicate any dust and harmful particles contained in the purifier's inner tubing and faucet.
The Prince Top comes equipped with a tankless interior, which is an innovative breakthrough that lowers energy consumption and gives the purifier its signature lightweight construction
Users can expect the purifier to remove all impurities including mould spores, sand particles, sedimentation, and sand particles through a special filtration system called Natural Plus Filter.
The Prince Top will be launched in Malaysia coming April. More details on Cuckoo's official website.
Cuckoo will be upping its expansion efforts this year by setting up shop in Vietnam, Indonesia, and India:
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