Shopee Live Stream Sellers From Penang Sold RM1.5 Million Worth Of Goods In Last 12 Months

The top items that generated the most sales include fashion, jewellery, perfume, and beauty products.

Cover image via Shopee (Provided to SAYS) & Canva (edited by SAYS)

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Shopee Spotlights Local, a book released by Shopee, reveals that the top performing Shopee live stream sellers from each state in Malaysia sold RM4.6 million in goods across 2,300 streams in the last twelve months

According to Shopee, Malaysian businesses and entrepreneurs saw 36 times more growth when they sold via live stream during the recent 9.9 sales event.

Kenneth Soh, Head of Marketing Shopee Malaysia, and the PR team with the 'Shopee Spotlights Local' book.

Image via Malaysiakini

The top items sold on Shopee Live are fashion, followed closely by jewellery, perfume, and beauty products

Interestingly, the top four live stream sellers from Penang all sell jewellery, which may explain how the Northern region boasts the highest sales from Shopee Live with RM1.5 million in goods. The Central region came in second at RM1.2 million sold.

Meanwhile, the most active region is the East Coast with 30% of all streams coming from Kelantan, Terengganu, and Pahang sellers.

All states except Johor have livestream sellers who sell bundled and pre-loved goods.

Ranked by sales orders achieved during the live streams all year, top performing sellers in Malaysia on Shopee Live are NaNNa Crystal Jewellery from Penang, _SSLine29_her's bag Heanny from Sarawak, and finally, Miera E-store from Kuala Lumpur selling pre-loved goods.

Momo House from Kedah is a Shopee Preferred+ seller with 1 million followers, the most of any livestreamer!

Shopee Live sellers have benefited from the high levels of customer engagement and wide reach, demonstrating impressive growth.

One such seller is Lulu Waniey, the owner of Lulu Resources from Kota Bharu, Kelantan, who offers Muslimah clothing.

Lulu makes RM100,000 a month selling Muslimah clothing on Shopee Live.

Image via Shopee (Provided to SAYS)

Before Shopee Live, Lulu sold her goods in pasar malam and pasar pagi. Some days, she could barely make RM100. That changed when she joined Shopee Live, which expanded her customer base, and boosted her sales significantly up to RM100,000 per month.

Lulu shared, "I am now 100% on Shopee Live. Having learned the ropes and gained confidence, I feel like I have my own large store, where customers eagerly await my broadcasts. What's more, I now have a better work-life balance, spending more quality time with my family. Running my business on Shopee Live has brought me not only joy but also fulfilment."

Meanwhile, Ooi Zhi Wei, owner of Zhi Wei Herb, selling Grade-A nutritional herbs and nuts, was an early adopter of Shopee Live in 2019

Zhi Wei estimates around 70% of online viewers later visit his Shopee store.

Image via Shopee (Provided to SAYS)

Zhi Wei embraced face-to-face interactions with customers, offered real-time product demonstrations, and ensured transparency on every live stream. Zhi Wei let shoppers see exactly what they would get when making a purchase, and developed strong relationships by allowing direct questions and answers.

Like Lulu Resources, Zhi Wei Herb saw immediate results. "My store performance improved markedly. Stronger relationships with my clients translated into higher store traffic. For instance, if we had 12,000 viewers during a session, approximately 70% of them would subsequently visit our Shopee store."

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