Proton Unveils Digital Experience Centre In KL With Virtual Cockpit, Lifestyle Zone & More
It is declared as Malaysia's first ever automotive digital experience centre.
By Hafiz Zainuddin — 21 Jun 2023, 11:14 AM
Proton recently set up an all-new digital experience (DX) centre in partnership with ACO Tech, further cementing its place as a revolutionary automotive brand
Situated in Quill City Mall, KL, this DX centre is spread across 5,275 square feet of space. According to Proton, it will capture a blend of interactive technology, leisure, and lifestyle elements to create a unique experiential centre, as reported by New Straits Times.
It will also comprise of numerous experiential zones, from a virtual cockpit that offers visitors a virtual driving experience, to an activity zone where they can enjoy motion-sensing games, and even a lifestyle zone where they can buy activewear merchandise from Proton.
Additionally, there's also a café area where visitors can enjoy pastries and beverages while they unwind.
According to Roslan Abdullah, the deputy CEO of Proton, the Proton DX centre was made to be a place where customers can enjoy without being persuaded to buy their products
The DX centre will open daily from 10am to 10pm.
