Proton Unveils Digital Experience Centre In KL With Virtual Cockpit, Lifestyle Zone & More

It is declared as Malaysia's first ever automotive digital experience centre.

Cover image via NEXTRIFT

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Proton recently set up an all-new digital experience (DX) centre in partnership with ACO Tech, further cementing its place as a revolutionary automotive brand

Image via NEXTRIFT
Image via NEXTRIFT

Situated in Quill City Mall, KL, this DX centre is spread across 5,275 square feet of space. According to Proton, it will capture a blend of interactive technology, leisure, and lifestyle elements to create a unique experiential centre, as reported by New Straits Times.

It will also comprise of numerous experiential zones, from a virtual cockpit that offers visitors a virtual driving experience, to an activity zone where they can enjoy motion-sensing games, and even a lifestyle zone where they can buy activewear merchandise from Proton.

Additionally, there's also a café area where visitors can enjoy pastries and beverages while they unwind.

According to Roslan Abdullah, the deputy CEO of Proton, the Proton DX centre was made to be a place where customers can enjoy without being persuaded to buy their products

The DX centre will open daily from 10am to 10pm.

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