Local SMEs To Get Free Advertising Credits With AI-Powered Digital Marketing Platform
This comes as a result of the signing of a memorandum of understanding between REV Media Group and MyMall.
By Gowri Chitra — 22 Aug 2022, 03:55 PM
In an effort to help small and medium enterprises (SMEs) in Malaysia, a memorandum of understanding was signed between REV Media Group (RMG) and MyMall
Witnessed by Prime Minister Dato' Sri Ismail Sabri Bin Yaakob, the signing was held at the Ministry of Entrepreneur Development and Cooperatives' (MEDAC) booth at Carnival site, Shah Alam Stadium Compound, Selangor last Friday, 19 August.
MyMall is an entrepreneurial ecosystem development platform by MEDAC, which is dedicated to entrepreneurs and local products
Representatives from MyMall's various strategic partners.
Image via REV Media Group (Provided to SAYS)It includes four main axes — e-commerce, training, financing, and marketing.
Through the signing, MEDAC has appointed RMG as a strategic partner for this MyMall initiative. As a strategic partner, RMG will help SME entrepreneurs in Malaysia by giving them the opportunity to advertise with REV Ad Manager (RAM).
A collaboration between REV Media Group and Dattel Asia Group, a data analytics and consumer intelligence company, RAM is an advertising platform that empowers brands and agencies to target audiences based on strategic consumer insights.
RMG's Chief Operating Officer, Nicholas Sagau, announced that RMG will be giving free credit to SME entrepreneurs and members of the MyMall business community, to get them started on advertising their products and services via RAM
From left to right: Dato' Dr. Aria Putera Ismail (Group President & Chief Executive Officer, SME Bank) and Nicholas Sagau (Chief Operating Officer, REV Media Group)
Image via REV Media Group (Provided to SAYS)"RAM is powered by artificial intelligence technology for better audience targeting. We believe that it can help these entrepreneurs get a wider reach and leverage the platform's data to make more informed marketing decisions," he said.
The SME entrepreneurs will be assisted by REV Marketing Partners, a RAM platform partner for the marketing process of products and services in MyMall
By using RAM, SME entrepreneurs can directly advertise their products, whilst leveraging on the 15.8 million unique visitors on RMG's audience network across leading brands such as SAYS, New Straits Times, and more.
As a leading digital publisher in Malaysia, REV Media Group welcomes this initiative, as they always strive to assist local entrepreneurs in taking their marketing process to the next level and achieve better results.
