REV Media Group Launches The First AI-Powered Advertising Manager In Malaysia
Created in partnership with Dattel Asia Group, the self-serve platform aims to empower small and medium-sized enterprises with data-driven advertising.
By Gowri Chitra — 09 Mar 2022, 05:04 PM
On 8 March, Malaysia's leading digital publisher REV Media Group (RMG) announced that they had launched an innovative platform called REV Ad Manager (RAM)
Created in partnership with data analytics and consumer intelligence company Dattel Asia Group (DAG), RAM is a self-serve platform that aims to empower small and medium-sized enterprises with data-driven advertising.
The collaboration offers a unique solution that empowers brands and agencies to target audiences based on strategic consumer insights. Since RAM is AI-powered, it allows for better audience targeting, which in turn lets SMEs leverage the platform's data to make more informed marketing decisions.
RMG is the first local publisher in Malaysia to launch such a platform.
In short, RAM is basically a tool that lets you segment customers and create ads, as well as manage them easily and effortlessly
For SMEs that want to grow their business, RAM is designed to be your starting point for running ad campaigns and reaching your ideal audience.
One of the unique features that this collaboration has created is using market audience to create multiple personas for brands, including 28 Behavior Archetypes and 12 Value Traits of Consumers.
While SMEs usually do not have access to market data and would have to just blindly guess who their potential target market is, they can now be more data driven in identifying who to target and ensure that they get the best return on investment (ROI) from their advertising spend.
By using RAM, you will also be able to leverage on RMG's network audience of 15.8 million unique visitors
This will allow you to reach 80% of Malaysians monthly, with a guaranteed 100,000 audience reach at a very special rate from as low as RM1,000.
These special rates are designed to ensure that SMEs have more affordable options to promote their products and services, as part of the economic recovery process.
DAG's Chief Executive Officer, Ashran Dato Ghazi, said, "Targeting the right audience is crucial in any business aspect. We want to come in to aid and empower SMEs with data that is actionable, and most importantly, yield results."
Meanwhile, RMG's Chief Executive Officer, Samuel Wee, said, "Gone are the days where SME business owners and agencies need to traditionally acquire data and create personas to match their audience targeting"
"Our AI powered recommendation engine will recommend the best media asset that is optimised for your market audience, which makes it easier for the agencies and brands," he added.
SMEs that are interested in taking full advantage of the opportunity to use RAM can reach out to REV Marketing Partners
Consisting of a certified group of agencies, REV Marketing Partners will help SMEs in their ads journey, be it with personalised marketing campaigns or targeting local premium Malaysian websites.
Current REV Marketing Partners include Zen Communications, BookAD, BrandGeeks, Commerce.Asia, DreamTalents Media, Orion Digital, Phar Partnerships, MedADS, Pixelsy Solutions, FourSeven Media, and Messe Worldwide.
Get in touch with them here.
Alternatively, agencies that are interested in becoming a REV Marketing Partner can apply here.
