Twitter Brings Back 'Hashflags' Just In Time To Show Your Support For Favourite Teams
Twitter has got into the World Cup spirit by reintroducing "hashflags" for the 2014 tournament in Brazil.
By Sadho Ram — 11 Jun 2014, 01:37 PM — Updated over 10 years ago
Are you itching to show even more support for your country during the FIFA World Cup this year? Well, it looks like Twitter will help you do that through your social media account.
Twitter has launched new World Cup-specific features for users today designed to make it easy to keep up with your team's progress in Brazil . One of the features isn't actually new, rather it’s the reintroduction of the "hashflags" feature which was last used for the 2010 World Cup.
Each of the 32 competing teams will have their own Hashflag. What this means is that every time you refer to your country by a three-letter hashtag, a small flag of the corresponding country will appear in your tweet.
Twitter will then tally all of the tweets that used the Hashflags and use the numbers for a "World Cup of Tweets." You can vote for your country by clicking below.
What if your team had to get the most Twitter mentions to win the World Cup? Who would win? Support your team and find out. Click here.
twitter.comMeanwhile, Twitter has also done a good old-fashioned video to get you pumped up as well
The spot isn't creatively astounding, but it is well produced and does a nice job of reminding viewers to enhance their World Cup experience by connecting with friends—and their favorite players and teams—on Twitter. In the ad, this means lots of people staring at lots of phones, which is never a good look in commercials, but that's balanced out by some nice animation of cartoon Twitter birds exploding from every kick of a ball and every tap of a touchscreen.
Throw in a tweet from Pelé, a couple of Vine videos and a Japanese girl taking a selfie, and you've got a pretty good overview of how Twitter will be used over the next month. The tagline is, "Love every second," which is actually quite perfect.