Datuk Seri Vida Is Launching Her Own Cryptocurrency. Seriously

The business mogul is branching out from beauty products to virtual currencies.

Cover image via Rojak Daily

There's a new player in the cryptocurrency scene

Not him.

Image via Fortune

We know what you're picturing now. This person must be some geek who wears the same shade of grey seven days a week, maybe the occasional hoodie (still grey).

This individual is nothing like that. She's flamboyant and quite over-the-top. You know her, she's a household name.

We're of course talking about Datuk Seri Dr Hasmida Othman, better known as Datuk Seri Vida.

The businesswoman who made a fortune through her cosmetics empire is reportedly launching her very own cryptocurrency called Lavida Coin.

The idea came to her when she made profit from her investments in cryptocurrencies a few years back

Image via MyNewsHub

"I believe the Lavida Coin is affordable and capable of generating a handsome amount of money for investors," she said, adding that a team of professionals has been recruited to help kickstart the project.

Lavida Coin is off to a good start, apparently. She is expecting the coin's value to increase significantly by year-end. 

Business magnate, socialite, lover of all things pink, occasional singer, and now a crypto mogul

Image via Tenor

All hail the queen.

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