Cover image via Unilad / SAYSWhen Pokémon GO was first released in early July, the game erupted in popularity. It surpassed Tinder in a matter of days and revenue skyrocketed to more than RM806 million.
But, it looks like the craze is slowly fizzling away.
According to data from American-based research firm Axiom Capital Management, Pokémon GO has lost around 15 million daily users worldwide since July
Image via Bloomberg
The game reached peak 'daily active users' in mid-July, at nearly 45 million and has seen a drop in these numbers since, Bloomberg reveals. Now, the figures sit at around 30 million.
The chart only goes until 18 August, so the number of daily active users could be even lower now. It's possible that the numbers are even lower now.
Engagement and time spent on the app per day are all well off their peaks and on a downward trend as well
Image via Bloomberg
The peak in engagement on 4 August was due to the release of the game in conjuction with the Rio Games. But that didn't stop engagement to go on a decline.
The major decline of the augmented reality game brings good news to investors of other mobile apps like Twitter, Facebook and Instagram
Image via Macworld
