'Drink More Water' Campaign Aims To Promote Responsible Drinking In Malaysia
Out drinking with friends? Pace yourself with a glass of water!
Pernod Ricard, a world-leading premium spirits company, has launched its 'Drink More Water' campaign in Malaysia, as part of its commitment to promoting responsible drinking across Asia
Image via Drink More Water
'Drink More Water' was first launched in 2021 in Europe, Africa, and Latin America, and has since reached more than 110 million people in three continents.
Ultimately, the campaign is about raising awareness on the importance of drinking water and pacing oneself when consuming alcohol.
Now, the campaign has spread to Asia, with the goal of reaching 87 million people in the region.
This campaign is in line with the brand's long-standing commitment over the years of tackling one area of harmful drinking, which is binge drinking
Image via drinkmorewater.asia
Pernod Ricard has been active in playing a role in the prevention and reduction of harmful use of alcohol, through collaborative efforts with industry members, civil society, governments, and local authorities, as well as global institutions and consumers at large.
The 'Drink More Water' campaign tackles the specific area of binge drinking and promotes responsible drinking with those who choose to drink.
According to the brand, drinking water when consuming alcohol helps to keep the body hydrated and helps protect the brain, which is why it is strongly recommended to pace oneself with a glass of water.
By depicting consumers cheering with water during three of the most typical social occasions in Asia – gathering at a casual bar, business dinner, and night club – ‘Drink More Water’ emphasises the importance to make the right choices for a truly fun night to remember.
Benny Tsang, Managing Director of Pernod Ricard Malaysia said: "'Drink More Water' is a concrete example that demonstrates our lasting commitment as Pernod Ricard to ensuring that our brands are enjoyed responsibly.
"Building on the campaign's success to-date, we believe this marks the right time to launch this important campaign in Malaysia. Our mission of creating conviviality requires us to help adult consumers make responsible choices about whether, when, how and how much to drink."
Learn more about the 'Drink More Water' campaign at this website, or search for #drinkmorewater on Facebook and Instagram
As a reminder, the legal drinking age in Malaysia is 21 years old. That means you need to be 21+ and non-Muslim in order to buy and consume alcohol. Remember to always drink responsibly and in moderation. If you plan to drink, try carpooling with a friend who isn't drinking or catch a cab instead of driving. #CelebrateResponsibly
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