New Study Reveals Secrets Of High-Earning Social Media Creators
Turns out, you don't really need a huge following to earn USD100,000 (RM473,261) a year.
A recent study titled State of Creators has unveiled the strategies employed by social media creators who earn over USD100,000 (RM473,261) annually
The research, conducted by digital content monetisation platform Kajabi, surveyed 2,000 creators and found that diversification of income is key to financial success.
The study revealed that 75% of respondents relied on multiple revenue streams, not just social media payouts
The most lucrative digital products were online courses, digital downloads, subscriptions or memberships, and online consulting or coaching.
Interestingly, a large follower count does not guarantee higher income
Only 5% of top earners have more than 1 million followers, while 25% have fewer than 10,000.
This suggests that effective monetisation of diverse income streams can lead to significant earnings, even without a large social media following.
Image via Ivan Samkov / Pexels
The study also found that top-earning creators use artificial intelligence (AI) twice as often as other creators
With 29% using AI daily and an additional 43% weekly, creators believe AI could save them over 26 hours of work per week in 2024 and help reduce burnout.
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