[PHOTOS] McD's Billboards Use Food To Highlight What Each Malaysian State Is Popular For
The campaign is part of McDonald's efforts to localise the brand.
New billboards by McDonald's have been turning heads for its ingenuity in recreating iconic Malaysian locations with its food
According to Advertising + Marketing Malaysia, the billboards were slowly rolled out across Malaysia in late April.
"It's part of our effort to really localise the brand here in Malaysia and touch our customers by being locally relevant," said McDonald's Malaysia marketing director Eugene Lee.
2. Kuala Lumpur
Fries + McDonald's sundae cone = perfect combo!
In Ipoh, the billboard cleverly recreates the iconic "Ipoh" sign using fries and nuggets, but adds on "Mari Tak Sombong" behind it to complete the state's famous tagline.
The gorgeous Taiping Lake Gardens also gets its own billboard, which bears the motif of an angsana tree.
The Johor billboard pays tribute to the state's beloved football team, the Johor Southern Tigers, and even bears their slogan "Luaskan Kuasamu".
Terengganu, which is home to multiple turtle sanctuaries, is - of course - given a turtle motif, cleverly recreated with a single nugget and barbecue dip.
It makes perfect sense, because it's definitely a little chilly up there.
8. Negeri Sembilan
Negeri Sembilan is commonly referred to by its abbreviation, "N9".
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