[PHOTOS] McD's Billboards Use Food To Highlight What Each Malaysian State Is Popular For
The campaign is part of McDonald's efforts to localise the brand.
By Alyssa J. Oon — 24 May 2019, 04:34 PM
New billboards by McDonald's have been turning heads for its ingenuity in recreating iconic Malaysian locations with its food
According to Advertising + Marketing Malaysia, the billboards were slowly rolled out across Malaysia in late April.
"It's part of our effort to really localise the brand here in Malaysia and touch our customers by being locally relevant," said McDonald's Malaysia marketing director Eugene Lee.
1. Selangor
Although not as colourful, McDonald's recreation of Batu Caves is a great effort - using just fries in its entirety.
The Stadium Shah Alam is pretty hilarious, though.
3. Perak
In Ipoh, the billboard cleverly recreates the iconic "Ipoh" sign using fries and nuggets, but adds on "Mari Tak Sombong" behind it to complete the state's famous tagline.
The gorgeous Taiping Lake Gardens also gets its own billboard, which bears the motif of an angsana tree.
4. Johor
The Johor billboard pays tribute to the state's beloved football team, the Johor Southern Tigers, and even bears their slogan "Luaskan Kuasamu".
5. Terengganu
Terengganu, which is home to multiple turtle sanctuaries, is - of course - given a turtle motif, cleverly recreated with a single nugget and barbecue dip.
6. Sabah
It makes perfect sense, because it's definitely a little chilly up there.
7. Kedah
As Kedah is the main producer of paddy in Malaysia, it is only fitting that its McDonald's billboard pays tribute to the "Rice Bowl of Malaysia".
8. Negeri Sembilan
Negeri Sembilan is commonly referred to by its abbreviation, "N9".
9. Penang
What is Penang without its iconic bridge?