AEON's Largest And Most Inclusive Fashion Show Makes It To The Malaysia Book Of Records
The open casting call brought in over 500 people to walk the runway of the AFP June 23.
By Laila Zain — 21 Jul 2023, 10:29 AM
The AEON Fashion Preview (AFP) June 23 Edition at IOI City Mall, Putrajaya witnessed a spectacular kick-off
The fashion event saw 500 individuals walk the AFP runway, showcasing their own style and personal branding. From professional models to everyday Malaysians, AEON's impressive casting call was open to all.
It was a celebration of fashion that embodied accessibility, diversity, and individual expression.
The outstanding achievement was even recognised and documented by the Malaysia Book of Records as the largest number of participants ever in a fashion show!
The thematic fashion capsules presented included signature pieces from AEON's exclusive lines
AEON's exclusives are: SCAR, Puteri, Arcadia, M, ti:zed, innercasual, iC, Agenda, Suave, Guys' Vision, +Collection, Scarlet inners, JKids, and Crème.
The capsules showcased accessible fashion for any occasion — from unconventional linen that defy structured silhouettes with its lightweight and breathable fabric to timeless and versatile denim-on-denim, as well as sportswear that combines style and functionality, career wear for the modern worker, and travel wear with lightweight knits.
Models of all ages walked through the mall to the main catwalk in the Centre Court.
Image via AEON Retail Malaysia (Facebook)Also featured was maternity fashion that celebrates style and comfort for expectant mothers. Additionally, there were playful kids' pajamas with adventurous prints, and an anime-inspired fashion line that honoured beloved characters, providing fans with a unique and fashionable means to express their admiration.
"AEON wholeheartedly embraces individuals from all walks of life, firmly believing that fashion should be accessible to everyone," said Low Ngai Yuen, the Chief Merchandise and Marketing Officer
Low Ngai Yuen, AEON Chief Merchandise and Marketing Officer, opened the spectacular fashion show.
Image via AEON Retail Malaysia (Facebook)She added, "As a retailer catering to everyday people and their essential clothing needs, AEON celebrates the richness of diversity and empowers individuals to fully embrace their personal style. The aim is to ignite a strong sense of confidence, encouraging people to fearlessly embrace the mantra of #ownwhatyouwear, be proud to be you, and cherish the power of individuality."
AEON's commitment to fashion access aligns with its efforts to champion the United Nations Sustainable Development Goals 8 and 15
These goals aim to promote a peaceful and inclusive society, provide access to justice for all, and protect and restore terrestrial ecosystems. By ensuring access to fashion, AEON contributes to these goals and promotes a sustainable and inclusive future.
Low Ngai Yuen, Chief Merchandise and Marketing Officer of AEON (right) together with celebrity and supermodel Amber Chia (centre) and Gillian Hung, Fashion Icon and International Consultant; Designer and Founder of MMAG (left).
Image via AEON Retail Malaysia (Facebook)To add an extra dose of excitement to the AFP event, AEON has announced a further collaboration with Comic Fiesta, a well-known authority and community in anime and comic conventions
Together, AEON and Comic Fiesta will launch the inaugural AEON Anime Fest, a festival that will showcase a series of monthly anime T-shirt releases. The fest will start with popular titles like Attack on Titan and Demon Slayer, followed by Naruto and Jojo's Bizarre Adventure.
Here's a look at the brands available exclusively at AEON:
1. iC (innercasual): an all-inclusive brand that focuses on sustainability and top quality products for all sizes and ages
2. Scar: a celebration of individuality, their new collection features tie-dye patters, cropped flutter-layers, and pretty details
3. Puteri: modest clothing that combines relaxation and trendiness
4. PlusCollection: catering to diverse body types, this line ensures every individual feels confident and fashionable
5. Arcadia: for timeless style, this collection features linen tops and bottoms with neutral, earthy tones
6. M: specialising in maternity-wear and cute fits for new mums, this brand offers wrinkle-free and lightweight outfits that are nursing-friendly, offering comfort and functionality for mothers
7. ti:zed: must-have knit essentials that are perfect for on-the-go occasions, as well as cotton-printed shirt-dresses, and more
8. Guys' Vision: casualwear for men that is built to last, prioritising wearability, easy-care, and timeless style
